Grinded Sneaker-Made Sustainable Shoes

ASICS and Studio Hagel Join Forces on the Stealthy NEOCURVE

Studio HAGEL works in collaboration with ASICS on a new footwear model in the form of the ASICS NEOCURVE. This is a unique result rooted in sustainability and transparency. The silhouette is crafted from grinded-up footwear with headstock materials and defective shoes.

This brings forth the circular design element as the brand also taps Fast Feet Grinded, a Dutch shoe recycling company to help in the manufacturing process. The result is a low-profile silhouette resting on top of a curved sole unit at the base which is informed with a bounce to it. The sleek aesthetic is finished with a technical and futuristic look with metallic details on the tongue and logo to round it all out.

Image Credit: ASICS

Sustainable Shoe Recycling
The use of grinded-up footwear and headstock materials in new shoes highlights a shift towards eco-friendly production practices.
Circular Design Innovations
Circular design incorporating recycled materials is gaining traction, promoting long-term sustainability in fashion manufacturing.
Futuristic Footwear Aesthetics
The integration of metallic details and unique silhouettes points to a rising trend in futuristic and technical shoe designs.

Industries Being Reshaped

Footwear Manufacturing
Innovations in recycling defective shoes are transforming traditional footwear production processes.
Recycled Material Processing
Growth in the use of headstock and defective shoes as raw materials is driving advancements in sustainable material processing.
Fashion and Apparel
The trend towards sleek, technical aesthetics in sustainable products is impacting design standards in the broader fashion industry.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 75%
Freshness 35%