Japanese Vans Spring 2009 Collection is Pimptastic
Rafael Srur Guarilha — February 10, 2009 — Fashion
References: item.rakuten.co.jp & freshngood
I just ran into these beautiful sneakers made of snakeskin (synthetic, perhaps?) and available only in Japan. They're just gorgeous.
I guess Japan is a big market, maybe the largest, for sneakers. We all know how avant-garde Japanese style is, but they could sell these special-edition gems all over the world, couldn't they?
Thinking again, it's better off that they're only available in Japan, or I would spend all my money on these exclusive sneakers!
Implications - Customers are becoming increasingly interested in items that combine comfort with luxury. By enhancing an already established item with elaborate and luxurious design, a company can appeal to buyers who are financially conscious during the credit crunch but still place importance on sophisticated design.
I guess Japan is a big market, maybe the largest, for sneakers. We all know how avant-garde Japanese style is, but they could sell these special-edition gems all over the world, couldn't they?
Thinking again, it's better off that they're only available in Japan, or I would spend all my money on these exclusive sneakers!
Implications - Customers are becoming increasingly interested in items that combine comfort with luxury. By enhancing an already established item with elaborate and luxurious design, a company can appeal to buyers who are financially conscious during the credit crunch but still place importance on sophisticated design.
Trend Themes
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Luxury Comfort Items — Companies can capitalize on combining comfort with luxury to appeal to buyers during the credit crunch.
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Exclusive Products — Offering special-edition products can create demand and increase sales.
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Avant-garde Fashion — Japanese style can be a trendsetter for avant-garde fashion designs and styles.
Industry Implications
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Fashion — The fashion industry can capitalize on designing luxurious products with a comfortable twist.
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Footwear — The footwear industry can benefit from producing exclusive special-edition products.
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International Trade — Import/export companies can benefit from facilitating the distribution of avant-garde fashion from Japan to other parts of the world.
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