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Geektastic Sneakers

Hande Sekerciler's ‘Star Wars_Darkside' Shoe Design

— June 5, 2009 — Fashion
This ‘Star Wars_Darkside’ sneaker design by Hande Sekerciler for Converse would make anyone want to turn to the Dark Side. The all-black colorway of the shoe is enhanced with hand-drawn artwork in acrylic pen.

We’ve seen a number of apparel collections designed with ‘Star Wars’ in mind. Check out some of the best below.

Implications - The recession helped the DIY market explode, and consumers without artistic talent searched heavily for handmade, personalized items that depicted their interests. Simultaneously, the rise of the tech market and Internet startups made geek culture achieve mainstream acceptance, and retro sci-fi movies like Star Wars attained newfound appreciation. Sci-fi items that appealed to DIY enthusiasts were a huge hit during this period.
Trend Themes
1. Geek-inspired Apparel - Opportunity for brands to create diverse collections inspired by sci-fi or other geek culture.
2. Custom Personalization - Opportunity to offer customers personalized, hand-drawn designs on apparel and accessories.
3. Nostalgic Pop Culture - Opportunity to capitalize on the growing interest in retro sci-fi and pop culture as a design inspiration.
Industry Implications
1. Footwear and Sneakers - Sneakers, in particular, can be a canvas for unique and personalized designs.
2. Apparel - Brands can offer clothing lines that feature hand-drawn, pop-culture designs and personalization options.
3. Art and Design - Artists and illustrators can leverage their skills to create custom designs for fashion and other industries.
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