It seems that Diesel opened the door to the use of sneaker and foot fetish in fashion ads after their infamous shot of Jon Kortajarena in the Spring/Summer 2009 campaign.
Japanese fashion house Phenomenon follows in the footsteps of Diesel with one of the models in their their new Spring/Summer 2009 campaign taking off his sneakers and sniffing them.
Such scenes used to be considered taboo and certainly not suitable for mainstream ads, but it seems things have changed.
More Stats +/-
Celebrity Foot Fetishes
Sneaker Fetish Show
Top 40 Multimedia Concepts in August
Detachable Indestructible Dog Toys