Adidas Celebrates 60th With $800 Pair of Superstars

 - Jan 23, 2009
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Adidas sure knows how to turn 60, as this diamond-studded pair of Superstar 'Diamond Pack' sneakers proves. It's outfitted with six 0.2K diamonds on each shoe and Swarovski crystals on the lace lock and the tongue. The Superstars' accompanying tee shirt comes with a whopping 409 Swarovski crystals to comprise the Adidas logo.

The Adidas Superstar 'Diamond Pack' sneakers follows a superlative series of ad campaigns that featured a house party packed with celebrities and an innovative break-up service.