Wool Sneakers

Handcrafted Nike 'Layers Airforce' Fuse Felting and Fitness

Nike has created new line of Air Force One sneakers in partnership with athletes, designers, musicians and artists from around the world. One of them is an eye-catching shoe called ‘Layers Airforce'. It’s a mixture of the work by cutting edge Dutch designer Hella Jongerius and the classic Nike Air Force 1. The shoe is made of 100% wool felt layers developed by textile studio Maharam which seeks inspiration beyond the conventional boundaries of interior textiles.

The Layers Airforce sneakers were launched on April 1st at the Moss store in New York. The embroidery over hand-cut patterns is simply art-like.

The Nike Layers Airforce sneakers are included in the collections of the Museum of Modern Art, the Art Institute of Chicago and the Cooper-Hewitt, National Design Museum.

Handcrafted Sneakers
The trend of handcrafted sneakers opens up disruptive innovation opportunities to explore new material combinations and unique designs.
Collaborative Design
The collaborative design trend offers an opportunity to bring together different experts and create innovative products with a shared vision.
Sustainable Fashion
The trend of sustainable fashion presents an opportunity to create high-quality, eco-friendly products using innovative processes and materials.

Industries Being Reshaped

Footwear
The footwear industry can explore the disruptive innovation opportunities by combining traditional craftsmanship with modern materials and production techniques.
Textile
The Textile industry can collaborate with other industries to create innovative materials and designs that meet the changing needs of consumers and the environment.
Art and Design
The Art and Design industry can join forces with other industries to create products that are not only stylish and aesthetically pleasing but also sustainable and well-crafted.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 39%
Freshness 8%

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