We have featured the amazing sneaker illustration work by the French visual artist Phoks before, but he recently completed another striking and exciting series for global sneaker brand Nike.
The Phoks NighKee series features the famed shoes with various iconic connotations like the Micky Mouse, aka NighKee Mouse, one as well as the brown NighKee Sneakolate and the NighKee Spider.
I love Phoks’ unique, fun and playful drawing style.
Implications - One of the fastest ways a company can generate publicity and attract consumers is by creating co-branded, short-term specialty products. By creating an aura of exclusitvity and limited product inventory, the company establishes an immediate buzz around the product.