Phoks' 'NighKee Serie' of Digital Art is Explosive

 - Mar 5, 2009   Updated: Jun 14 2011
References: & hypebeast
This 'NighKee Serie' is a collection of digital art by Phoks, a French art director. The series features an array of Nike sneakers with exposive, incendiary and visually impressive digital manipulations. Each piece could easily be translated into an ad.

I'm a big fan of digital and retouched art, especially when it's mixed with traditional photography. Check out the work of some other incredible digital artists below.

Implications - Contemporary society is bombarded daily with graphics that at times are overwhelming. Taking a familiar item such as the Nike sneaker and imbuing it with non-familiar qualities is a great way to gain attention from consumers. In doing so, buyers will both recognize as well as be fascinated by a product's design.