This 'NighKee Serie' is a collection of digital art by Phoks, a French art director. The series features an array of Nike sneakers with exposive, incendiary and visually impressive digital manipulations. Each piece could easily be translated into an ad.
I'm a big fan of digital and retouched art, especially when it's mixed with traditional photography. Check out the work of some other incredible digital artists below.
Implications - Contemporary society is bombarded daily with graphics that at times are overwhelming. Taking a familiar item such as the Nike sneaker and imbuing it with non-familiar qualities is a great way to gain attention from consumers. In doing so, buyers will both recognize as well as be fascinated by a product's design.
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