Well beyond NikeiD.com, which was brought to consumers in 1999, Nike Sportswear Bespoke has taken personalization to the next level. This appointment-only venue allows you to work directly with Nike designers to create your ultimate shoe.
You can actually touch all the materials and parts of the sneaker in the process, but you can only see the design in the form of a printout. Your choice of materials includes premium full grain suede, nubuck and leathers, Italian full grain patent leather, premium denim, and reflective synthetic leathers.
Delivered to your home, your sneakers come in an individual dust bag and also with custom shoe trees. The gallery shows what you can do with a pair of Nike Air Force 1 shoes.