These sneakers are a part of the Wink collection for Reebok 2009. They feature patterns that are inspired by domesticity, like red gingham.
I find the collection very Alice in Wonderland and childlike. Red gingham trainers may look questionable now, but come spring I have a feeling I won't be the only ones sprinting towards these to try and get my hands on a pair.
Implications - As North American society becomes more saturated with new ideas, consumers are latching onto products which offer an old and familiar feeling. Corporations looking to capitalize on this consumer mentality can do so by offering products which induce nostalgia, hearkening back to items consumers are already comfortable with.