Atmos and New Balance CM996 Sneakers Are Like a Spectrum
Marissa Brassfield — April 5, 2009 — Fashion
References: item.rakuten.co.jp & hypebeast
These vibrant Atmos and New Balance CM996 Rainbow sneakers take on the 80's shoe design revival with a twist--through the color spectrum, that is. The gradient insoles give way to electric blue stripes and a patterned heel.
The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.
Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds.
The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.
Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds.
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