These vibrant Atmos and New Balance CM996 Rainbow sneakers take on the 80's shoe design revival with a twist--through the color spectrum, that is. The gradient insoles give way to electric blue stripes and a patterned heel.
The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.
Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds.
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