RYZ Wear empowers everyday people to design sneakers. They provide you with a Photoshop template in which you can go wild and creative. When you're finished creating your shoe design, you simply upload your template back to the site where the community judges it.
The most popular shoe designs, as voted by RYZ viewers, are put into production.
Implications - When people purchase shoes, or other articles of clothing, these items closely compliment individual style. When you purchase clothing, your personalization of that item is minimal, with a design that has already been decided on by the designer. Giving the opportunity for consumers to have 100% creative control over apparel is a great way for businesses to close in on what consumers really want.