These Nike Foamposite Lite KryptoNate sneakers went viral after 5'9" Nate Robinson wore them to jump over 6'11" Dwight Howard as Superman during the All-Star Weekend Sprite Slam Dunk Contest.
After the All-Star Weekend, bids for the Nike Foamposite Lite KryptoNate sneakers skyrocketed over $1,000 on eBay. Now they're available in limited quantities at select House of Hoops Footlocker stores.
Implications - Consumers love creative products that let them celebrate their favorite pop culture icons, and these shoes fit perfectly in that category. Any company hoping to entice their culturally savvy customers need only look at simple collaborations such as this to see how merging two ideas (footwear and super heroes) can go a long way towards generating high demand.