This pair of pure gold shoes was presented at a press briefing for the 2007 Shanghai Golden Grand Prixat. The $24,000 shoes were made to honor the events record breaker. The footwear is 26 cm in length and are made of 620 grams of pure gold.
Implications - These pure gold sport shoes represent a consumer desire for luxurious elements in daily life. The end of the credit crunch has caused a strong, widespread demand for the opportunity to flash some cash, which is the backlash of months of rationing and spending cautiously. Companies can capitalize on this desire by infusing even the most mundane products with a more opulent aesthetic.