Adidas is on a winning streak when it comes to innovative design and the ZX700 proves that they aren’t easing back on thinking of creative concepts.
The ZX700 is a unique running shoe that has silhouettes of landmark architecture around the perimeter of the shoe in black against white leather. Adidas' attention to little details like perforation is stunning as well.
More top notch products from a top notch company.
Implications - Consumers look for style in all of their everyday products. No longer satisfied with just function, contemporary shoppers are seeking out designs that are chic yet practical. In order to stay on trend, companies could integrate a fashionable side into all of their items.