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Housewife Heroism

The classic household figure becomes a modern symbol of fortitude

Implications - Thanks to the popularity of retro-style imagery and shows like Mad Men, the character of the housewife is again embraced in modern culture. Rather than being considered a symbol of anti-feminism, the modern-day housewife is a figure to idolize and admire. As such, her strength, ingenuity and grace are increasingly portrayed in marketing imagery, photography and pop culture.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
2,333,000 Total Clicks
Date Range:
May 10 — Nov 10
Trending:
Hot

Featured Examples

50s Housewife Shoots
50s Housewife Shoots
The V Magazine Summer 2010 Issue Brings a New Vision of Womanhood
The V Magazine Summer 2010 editorial is going old school with retro lady-like hair styles and an ultra-conservative wardrobe, giving the whole spread a 50s feel. Styled by the wonderful Olivier Rizzo,… MORE
Retro Housewife Fashion
Retro Housewife Fashion
Vogue UK June 2010 Far From Heaven Shoot is Sitting Pretty
The Vogue UK June 2010 'Far From Heaven' shoot is a series of images featuring bold prints and high-waisted skirts. Depicting the day to day life of a '60s housewife, the shoot has a luxurious feel. The… MORE
Retro Housewife Shoots
Retro Housewife Shoots
The Lindsay Lohan Vogue Italia August 2010 Editorial is Old School
The Lindsay Lohan Vogue Italia August 2010 editorial shows nothing of the pop star's troubled life. In fact, she shines in this photo shoot with a tough in-your-face attitude. The whole spread was shot… MORE
Glamorizing Housewife Culture
Glamorizing Housewife Culture
Sasha Luss is Delectable in 'Gourmet' for Vogue Russia
'Gourmet' for Vogue Russia is an editorial that channels the golden age of domesticity. The charming model Sasha Luss recreates a bygone era with such ease, viewers could be fooled into believing that… MORE
Itty-Bitty Housewife Spoofs
Itty-Bitty Housewife Spoofs
The 'Mini Real Housewives of New Jersey' Video is Freakishly Accurate
The 'Mini Real Housewives of New Jersey' is a funny video that features four mini divas-in-training who act like the vixens from the series. The mini divas are dressed to the nines and have some serious… MORE
Retro Seductress Shoots
Retro Seductress Shoots
The Hot Karlie Kloss 'Powers of Seduction: The Spirit of Mad Men' Spread
The influence of this well-known show is undeniably evident within this Karlie Kloss 'Powers of seduction: the Spirit of Mad Men' spread. With pieces carefully selected to embody the sexy yet conservative… MORE
Curvaceous Housewife Covers
Curvaceous Housewife Covers
The Christina Hendricks GQ September 2010 Cover is Dangerously Lusty
The Christina Hendricks GQ September 2010 cover photo is sultry. The curvaceous Mad Men TV star is on display, showing her luscious body in this housewife-inspired spread. The red-haired raven is quite… MORE
Hipster Housewives
Hipster Housewives
Stylist Anne Pettinati Brings Back the Flirtatious 40s
Anne Pettinati is the talented stylist behind these looks for Le Folle. Full for retro-inspired goodies, you'll be sure to get your fair share of flirty dresses, ruffles and an intense hankering to re-watch… MORE

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Related Examples

Backstage Retro Shoots
Backstage Retro Shoots
The Mad Men Rolling Stone Spread is 1960s Glamorous
Trench Coat Campaigns
Trench Coat Campaigns
The London Fog Fall 2010 Ads Star Mad Men's Christina Hendricks
Mad Men-Inspired Fashions
Mad Men-Inspired Fashions
The Gorgeous Lara Stone by Mert & Marcus Vogue US September 2010 Spread
Vixen Pin-Up Covers
Vixen Pin-Up Covers
The Sienna Miller Sultry Pose for Love Magazine
'Mad Men' Auctions
'Mad Men' Auctions
Dresses and Clothing from the Hit Series is Auctioned for a Good Cause
Celebrity Holograms
Celebrity Holograms
The Lindsay Lohan Marc Ecko 2010 Campaign is Superimposed
Adult Film-Inspired Shoots
Adult Film-Inspired Shoots
Tyler Shields 'Linda Lovelace' Movie Promo Pics with Lindsay Lohan
Dapper Celeb Shoots
Dapper Celeb Shoots
The Jon Hamm Parade August 2010 Issue Features a Revealing Editorial
Science-Inspired TV Guides
Science-Inspired TV Guides
The 'Periodic Table of Mad Men' is a Quick Reference to the Smash Hit
Mad Men Fashion Lines
Mad Men Fashion Lines
The Mod by Janie Bryant Collection is a Furry 50s Treat
Jailbird Fashion Spreads
Jailbird Fashion Spreads
The Lindsay Lohan German GQ Photo Shoot is Scantily Clad
Feather Duster Headdresses
Feather Duster Headdresses
Christina Hendricks' LA Times Magazine Editorial is Full of Headgear
Profane Nail Polish
Profane Nail Polish
Lindsay Lohan's Courtroom Nails Send a Strong Message
Real-Time Trial Streams
Real-Time Trial Streams
The Live Lindsay Lohan Probation Hearing is Available Online
Seductive Eating
Seductive Eating
Christina Hendricks Sizzles in the Esquire Russia June 2010 Spread
29 Pint-Sized Prodigies
29 Pint-Sized Prodigies
Creative Kid Innovations, From Tot Tattooists to Teen Investors
Webbed Bikini Celebtography
Webbed Bikini Celebtography
The Lindsay Lohan and Indrani Shoot Shows Potential Romance
Throwback Car Commercials
Throwback Car Commercials
Toyota Avalon Looks to the Past for Present Car Comfort
Shabby Red Carpet Frocks
Shabby Red Carpet Frocks
Lindsay Lohan in a Torn Dress Makes for a High Society Disaster
play_circle_filled Pint-Sized Film Parodies
Pint-Sized Film Parodies
'Scarface' School Play Must Be Seen to Be Believed
'Grease'-Inspired Celeb Shoots
'Grease'-Inspired Celeb Shoots
The Amanda Seyfried Teen Vogue Spread Has a '50s Vibe
Shocking Dance Recitals
Shocking Dance Recitals
In This Little Girls 'Single Ladies' Video, Kittens Act Like Cougars
Short Shorts Fashion Shoots
Short Shorts Fashion Shoots
'Keep it Short' in Vogue UK June 2010 Rocks Luscious Legs
Cuban Culture Fashiontography
Cuban Culture Fashiontography
For 'Viva Cuba' in Vogue UK June 2010, Angela Lindvall is a Vixen
Floral Ecstasy Editorials
Floral Ecstasy Editorials
This Oyster Magazine #86 Shoot is a Major Turn-On
High-Waisted Short Shorts
High-Waisted Short Shorts
The Zimmermann SS10 Ready to Wear Line Bares it All
play_circle_filled Vintage Housewife Music Vids
Vintage Housewife Music Vids
Beyonce Uses the Past for her New Video 'Why Don't You Love Me'
Dramatic African Fabrics
Dramatic African Fabrics
The Vlisco May 2010 Campaign is Lavish
Rich Housewife Dolls
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
Spring Tea Party Editorials
Spring Tea Party Editorials
Glamour Magazine Gets Girly with Pretty Pastel Frocks, Flowers & Pink
Old Money Editorials
Old Money Editorials
'NY, NY 10021' in W Magazine April Issue Oozes Luxury
Silk Screen Serving Furniture
Silk Screen Serving Furniture
Momentoitalia Modernizes Dining Room Buffets with Delicate Materials
Mad Hatter Mistresses
Mad Hatter Mistresses
'Private Dancer' in Vogue UK Channels 'Alice in Wonderland'
Retro Housewife Jewelry
Retro Housewife Jewelry
'Mad Men'-Inspired Pieces from Lizzie Fortunato
Revamped Pinup Girls
Revamped Pinup Girls
Artist Loopydave Gives These Ladies a Naughty Makeover
TV Show Cushions
TV Show Cushions
The ‘Mad Men' Pillow Lets You Cuddle Up With Don Draper
35 Looks from the 1950s
35 Looks from the 1950s
From Retro Appliances to '50s Housewife Editorials
Mad Men Beautorials
Mad Men Beautorials
Dior and Lauren Bacall are Forlorn for the Golden Ages
50s Housewife Rompers
50s Housewife Rompers
Alexandra Grecco's Pickford Onesies are a Tribute to the Mad Men Era
Pin-Up Pictorials
Pin-Up Pictorials
Mateusz Stankiewicz Elle Poland Editorial Does 40's Lingerie to Perfection
Hot Housewife Covers
Hot Housewife Covers
January Jones Heats Up British GQ
Naughty Hotelography
Naughty Hotelography
The "Lindsay Lohan Exposed" Shoot Takes It Off and Heats it Up
60s Housewife Fashion
60s Housewife Fashion
Scarlett Johansson in Harper's Bazaar UK Wears Leopard Print, Talks Af
50s Rebel Shoots
50s Rebel Shoots
'Badlands' in Russh Magazine Captures a Tumultuous Retro Romance
12 Mad Menspirations
12 Mad Menspirations
From Mad Men Fashion Shows to Housewife Editorials
Vintage Office Pictorials
Vintage Office Pictorials
'Politiquement Correct' in L'Optimum Channels Debonair 'Mad Men' Era
Aging Red Carpet Looks
Aging Red Carpet Looks
Lindsay Lohan's Gold Dress is an Episode of What Not to Wear
42 Stepford Wifespirations
42 Stepford Wifespirations
From Mad Men Fashions to Vintage Hairstyle Revivals
'Mad Men' Fashion Collections
'Mad Men' Fashion Collections
The Olsen's Elizabeth and James Fall Line Inspired by the 60s
‘50s-Inspired Cougar Spreads
‘50s-Inspired Cougar Spreads
Vogue Russia Showcases Spiced-Up Ladylike Looks
Dangerously Curvy Gowns
Dangerously Curvy Gowns
Christina Hendricks' Dress Gives New Meaning to 'Hourglass Figure'
Frocks Inspired by 50s Havana
Frocks Inspired by 50s Havana
Badgley Mischka's Tropical Glamour Garments for Spring 2010
1940s Poster Revivals
1940s Poster Revivals
The Famous "We Can Do It!" Icon Gets Modernized
Bowling Alley Negligee
Bowling Alley Negligee
Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign
Vintage Housewife Shoots
Vintage Housewife Shoots
Natascha Zivadinovic Makes Staying at Home Look Hot
Nautical Lingerie
Nautical Lingerie
'What Katie Did' Releases Sexy Sailor Undergarments
Moonwalking Babies
Moonwalking Babies
Evian Shows Video of Little Kids with Michael Jackson Moves
50s Revival Photography
50s Revival Photography
Zoo Magazine Rocks Out With Rockabilly Fashions
Pint-Sized Divas
Pint-Sized Divas
'Baby Beyonce' Natalie Okri Dazzles 'Britain's Got Talent' Judges
Pint Sized Opera
Pint Sized Opera
Media Calling 10 Year Old Hollie Steel A ‘Lil Susan Boyle'
Nipped-In Waistlines
Nipped-In Waistlines
'Flora Plan' in Vogue Australia Honors the Feminine Silhouette
play_circle_filled Mashups of YouTube Virals
Mashups of YouTube Virals
Mixers Fuse Multiple YouTube Hits to Cash In
50s Housewives Shoots
50s Housewives Shoots
Eva Longoria in Glamour Magazine
1950's Pin-Up Revivals
1950's Pin-Up Revivals
Eva Longoria's Vintage Ensemble is Truly Retro-Glam
Retro Head Wraps
Retro Head Wraps
YSL, Madonna and Prada Present Bohemian Chic
1940s-Style Fashion Shoots
1940s-Style Fashion Shoots
'Hollywood Pin-ups' Includes Olsen Twins
play_circle_filled Political Pundit Parodies
Political Pundit Parodies
Lil' Bill O'Reilly
40s Ostrich Feathers on Runways
40s Ostrich Feathers on Runways
Louis Vuitton Spring 2009 RTW in Paris
Retro-Modern Pinups
Retro-Modern Pinups
Desperate Housewives Channel '50s for TV Guide
play_circle_filled Foul Mouthed Children
Foul Mouthed Children
Mini Gordon Ramsay Internet Hit