The V Magazine Summer 2010 editorial is going old school with retro lady-like hair styles and an ultra-conservative wardrobe, giving the whole spread a 50s feel. Styled by the wonderful Olivier Rizzo, every model looks extremely proper, sophisticated and divine.
Entitled 'A Woman in Full,' the V Magazine Summer 2010 spread features fashion models Miranda Kerr, Karolina Kurkova and Jacquelyn Jablonski. Be sure to check out the gallery for more shots by photographer Willy Vanderperre.
What's Driving This Trend
- Retro Fashion Trend
- A potential disruptive innovation opportunity for the fashion industry to rejuvenate vintage clothing styles and make them popular again among modern consumers.
- Conservative Style Trend
- An opportunity for clothing brands to launch a new line of ultra-conservative clothing, targeting consumers who appreciate modesty and proper dressing over revealing outfits.
- Nostalgic Lifestyle Trend
- A potential opportunity for lifestyle brands to launch products that evoke nostalgia among customers and remind them of simpler times.
Who This Affects Most
- Fashion Industry
- Fashion brands can explore new fashion lines and collections by taking inspiration from retro styles and the 50s housewife look.
- Clothing Industry
- Clothing companies can cater to the demand for ultra-conservative clothing and launch new lines that appeal to the modest dressing preferences of some consumers.
- Lifestyle Industry
- Lifestyle brands can leverage the nostalgia trend and launch products, services or experiences that transport customers back in time and help them relive the 50s era.
