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Stop-Motion Marketing

This simple film technique gives advertisements a playful feel

Implications - Implementation of the stop-motion technique infuses television commercials and viral videos with a fun, artistic feel that appeal consumers' short attention spans. The surrealism of stop-motion also provides lighthearted contrast to more somber subjects, making the technique ideal for serious marketing like public service announcements.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
531,421 Total Clicks
Mar 09 - Nov 10
Warm
MarketingInteractiveCommercials
Featured Examples
Stop Motion Billboards - The Olympus Pen Camera Campaign Shows Some Big Love
SCORE 5.8
Warm 6,605 Clicks Pub: Jun 1, 10
Stop Motion Billboards
The Olympus Pen Camera Campaign Shows Some Big Love
One year ago Olympus made the spectacular 'Giant Pen' campaign to celebrate their 50th anniversary where they used 60,000 pictures to make a stop motion movie. Now they have come out with a new spectacular… [More]
Human Skateboard Ads - Sneaux Shoe Commercial Uses Stop Motion to Create a Human Skateboard
SCORE 5.5
Warm 6,122 Clicks Pub: May 26, 10
Human Skateboard Ads
Sneaux Shoe Commercial Uses Stop Motion to Create a Human Skateboard
Sneaux Shoes and PES have teamed up to create a really cool stop motion commercial, using a human skateboard as the selling point. The commercial features two guys—one as the human skateboard,... [More]
Parisian Shoe Promos - The 'In the Streets of Paris' Vid Shows Off New Adidas Originals Collection
SCORE 5.3
Warm 4,320 Clicks Pub: Oct 19, 10
Parisian Shoe Promos
The 'In the Streets of Paris' Vid Shows Off New Adidas Originals Collection
Hats off to the Adidas Originals crew for finding a way to make a captivating video in Paris without featuring any famous landmarks. Using the ever-popular stop motion film-making method, which... [More]
Teacher's Pet Campaigns - SMART ‘Love of Learning' Ad Invites Your Teacher Stories
SCORE 5
Average 3,365 Clicks Pub: May 14, 10
Teacher's Pet Campaigns
SMART ‘Love of Learning' Ad Invites Your Teacher Stories
The SMART ‘Love of Learning’ campaign encourages people to share their stories about great teachers they’ve had. The winner will get a SMART interactive whiteboard for a school of their choice. With… [More]
Post-It Note Power PSAs - "Plug Out Boy" Inspires You to 'Do the Green Thing' and Unplug
SCORE 4.2
Average 4,885 Clicks Pub: Mar 7, 09
Post-It Note Power PSAs
"Plug Out Boy" Inspires You to 'Do the Green Thing' and Unplug
"Plug Out Boy" is an awesome stop-motion Post-It note video on power consumption from Do the Green Thing. It's a delightful animation that follows a stick figure drawn on a Post-It note as he travels the… [More]
Overworked Writer Ads - Soulgrafix Stop Motion Video Exposes Working Conditions of Quebec Journalist
SCORE 3.7
Mild 1,627 Clicks Pub: May 31, 10
Overworked Writer Ads
Soulgrafix Stop Motion Video Exposes Working Conditions of Quebec Journalist
The Soulgrafix stop motion video is pretty cool, using 500 folded sheets of paper and two photoshoots to raise awareness and expose the working conditions of journalists in Quebec, Canada. The video features… [More]
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