Hats off to the Adidas Originals crew for finding a way to make a captivating video in Paris without featuring any famous landmarks. Using the ever-popular stop motion film-making method, which hipsters and Mac-users alike drink up like 50-cent PBR's on skinny jean night, the makers of the video do a great job of showing off the new fall/winter Adidas Originals collection.
Coincidentally, the best part of the Adidas Originals collection video is that the people featured in it were chosen from an open casting call held by the famous footwear label, making the brand more accessible to the people that buy their gear.
Key Themes Behind This Trend
- Stop Motion Filmmaking
- Disruptive innovation opportunity: Explore the use of stop motion filmmaking in advertising and brand promotion.
- Open Casting Calls
- Disruptive innovation opportunity: Incorporate open casting calls to engage with customers and make brands more accessible.
- Fall/winter Collection Showcase
- Disruptive innovation opportunity: Develop creative ways to showcase seasonal collections through immersive video experiences.
Where This Applies
- Film Production
- Disruptive innovation opportunity: Introduce new techniques and technologies to streamline the production process.
- Fashion and Apparel
- Disruptive innovation opportunity: Embrace inclusive marketing strategies to connect with a wider customer base.
- Advertising and Marketing
- Disruptive innovation opportunity: Implement interactive and experiential campaigns to better engage target audiences.
