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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,062 more

Personified Packaging

Human elements added to packaging and design hit customer soft spots

Implications - As humans, we often feel connected to things that resemble aspects of ourselves. Thus, personifying packaging and product design is one way for brands to tap into customer emotion. Humanization can communicate a particular lifestyle or add an extra level of novelty that can charm an otherwise skeptical buyer.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
1,667,491 Total Clicks
Date Range:
Sep 09 — Oct 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Personified Cardboard Boxes
Personified Cardboard Boxes
Anton Tang's Mini People Litter the Streets of Singapore
Anton Tang's mini cardboard box people are unbearably adorable. The fact that this is not a Photoshopped series makes it even harder to resist. These little guys are currently residing all over the streets… MORE
Car Lashes
Car Lashes
Autos are Given an Ultra-Girly Touch
Car lashes is the latest when it comes to decorating technologies. Apparently technology always needs a feminine touch—from cell phones encrusted with jewels to heart-shaped portable USBs,... MORE
Personified Decals
Personified Decals
The 'Stick With Me Baby' Mac Stickers are Full of Attitude
The 'Stick With Me Baby' Mac stickers were created by a group of designers from Herraizsoto&co;. These funny and interesting stickers will definitely stand out from all the other Macs around. There is… MORE
Cola Couture Canteens
Cola Couture Canteens
New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
Many fashion designers have collaborated with beverage companies to design limited edition bottles, and now with the upcoming release of these Gianfranco Ferre Coca-Cola bottles, drinking never looked… MORE
Overjoyed Ice Cream Containers
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
When you’re having a bad day, this collection of super happy ice cream packaging is sure to pick you right up (as well as what’s inside them!). These laughing ice cream containers were part of a Graphic… MORE
Dapper Bowtie Bratwursts
Dapper Bowtie Bratwursts
The JKR Porkinson Sausage Package Redesign is Adorable
Porkinson Sausage is a meat company whose history is as interesting as its new packaging. The company was started in England by a fashion photographer named Norman Parkinson, whose disgust with imperfection… MORE
Personified Yarn
Personified Yarn
Rellana Woolly Heads Packages Help You Visualize DIY Hats
Rellana woolly heads are the whimsical and creative packaging idea for Rellana Hair (a range of fringed yarn). The aim of these attention-grabbers was to catch the eye of wool-buyers looking for something… MORE
Personified Photography
Personified Photography
Pico the Video Camera Projector is a Cutesy Photo Peripheral
Pico the Video Camera Projector has a camera for an eye, a projector for another eye and a microphone for a smile. With fold-out feet, this little guy is not only adorable, but it can also stand unaided.… MORE

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