Human elements added to packaging and design hit customer soft spots
Implications - As humans, we often feel connected to things that resemble aspects of ourselves. Thus, personifying packaging and product design is one way for brands to tap into customer emotion. Humanization can communicate a particular lifestyle or add an extra level of novelty that can charm an otherwise skeptical buyer.
Trend Themes
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Humanized Packaging — Personifying packaging and product design is one way for brands to tap into customer emotion and communicate a particular lifestyle or add an extra level of novelty.
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Unconventional Aesthetics — Consumers are looking for ways to make all of their products stand out. Items that feature an unconventional aesthetic appeal to those who want to differentiate their possessions from others.
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Collaboration Collection — Collaborating with fashion designers for limited edition items such as bottles and packaging can create an entirely new and exclusive collection.
Industry Implications
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Consumer Packaged Goods — Companies in the consumer packaged goods industry can explore humanizing packaging designs to create an emotional connection with their products.
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Fashion Industry — Collaborating with beverage companies to design limited edition bottles creates an exclusive fashion line that can attract fashion-conscious consumers.
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Design Industry — Designers can experiment with unconventional aesthetics to create new and unique designs for various products and industries.
