Category
Luxury
Crafted Timepieces
Trend cluster
Category
Luxury Lives
On
Despite economy, airlines up the ante with extravagant extras.
4.6
Trend score
Trend
What is the Luxury Lives On trend?
Luxury Lives On: Economic uncertainty may be causing most strategies to become more conservative, but indulgence-loving consumers remain. Recognizing this, some airlines are transforming their high-class cabins to include extremely extravagant services. And if a carrier can maintain low prices at the economy level as well, it may well be able to secure upper-class <i>and</i> budget-conscious travelers.
Trend themes
Themes within the Luxury Lives On trend
Three behaviours holding the trend together01
Extravagant Airline Services
Airlines are transforming their high-class cabins to include extremely extravagant services.
02
Luxury Air Travel
The development of opulent travel represents growth in the extravagance of air travel.
03
Comfortable Business Jets
There still exists a major target market who can afford to indulge in high-end luxuries like business jets.
Industry implications
What the Luxury Lives On trend means for industry
Where the trend changes the playbookFor
Airlines
Airlines have an opportunity to offer extravagant services on high-end cabins or private rooms.
For
Luxury Travel
Luxury travel providers should explore new ways to deliver unique and extravagant travel experiences.
For
Aerospace and Defense
Aerospace and defense companies should consider developing/opportunities in affordable and comfortable private jets and related aircraft equipment.
Trend signals
Trend signals for Luxury Lives On
Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%.
Popularity64%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxury Lives On trend
7 featured examples from May 26 to Aug 21, 2010CategoryAutos
Personal Airplane Rooms
The Singapore Suite from Singapore Airlines is a $15,000 Investment
Luxury airlines can leverage the demand for premium travel experiences by offering private plane suites as part of their services.
CategoryAutos
Business Class Bedrooms
The Asiana Airlines OZ Quadra Smartium is an Airborne Room
Airlines can enhance their competitiveness and customer experience by upgrading their business class services through offering luxurious and innovative upgrades like the OZ Quadra…
CategoryAutos
Spacious Business Jets
The Mustang High Sierra Edition Jet is Super Comfortable
The aircraft manufacturing industry can capitalize on the demand for luxurious and personalized business jets.
CategoryLuxury
Sound-Proof Flights
Lufthansa Airbus A380 Jetliner is Extra Extravagant
Airlines can explore disruptive innovation by offering exclusive and luxurious services to attract first class passengers.
CategoryBusiness
Personal Jet Renting
Wannajet Offers Private Planes to Everybody
The aviation industry can benefit from the shared private jet trend by exploring partnerships or developing their own innovative shared jet services.
CategoryArt & Design
Gilded Airplane Storage
This 22-Carat Gold Airplane Trolley is Sleek & Space-Conscious
The opulent travel trend creates opportunities for businesses in the luxury travel industry to offer high-end products and services.
CategoryLifestyle
Airplane Kegerators
Japanese Airline All Nippon Airways Offers Draft Beer In Flight
Airlines can improve customer experience through innovative drink services on flights.
