Despite economy, airlines up the ante with extravagant extras
Implications - Economic uncertainty may be causing most strategies to become more conservative, but indulgence-loving consumers remain. Recognizing this, some airlines are transforming their high-class cabins to include extremely extravagant services. And if a carrier can maintain low prices at the economy level as well, it may well be able to secure upper-class and budget-conscious travelers.
Trend Themes
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Extravagant Airline Services — Airlines are transforming their high-class cabins to include extremely extravagant services.
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Luxury Air Travel — The development of opulent travel represents growth in the extravagance of air travel.
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Comfortable Business Jets — There still exists a major target market who can afford to indulge in high-end luxuries like business jets.
Industry Implications
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Airlines — Airlines have an opportunity to offer extravagant services on high-end cabins or private rooms.
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Luxury Travel — Luxury travel providers should explore new ways to deliver unique and extravagant travel experiences.
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Aerospace and Defense — Aerospace and defense companies should consider developing/opportunities in affordable and comfortable private jets and related aircraft equipment.
