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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,602 more

Action Fashion

Animated editorials breathe life into garments and engage online viewers

Implications - Animation is appearing in fashion editorials and campaigns as motion effects are added to photography in post-production. Drawn to the eye-catching display of clothing and artistry, readers of a particular publication or fans of a fashion label may be more inclined to visit the online feature, thereby resolving the trade-off between print and web channels that can exist in media and marketing.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 38 Examples:
1,302,875 Total Clicks
Date Range:
May 09 — Sep 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Animated Magazine Covers
Animated Magazine Covers
Megan Fox Touches Herself for Esquire Magazine
Could animated magazine covers save print media? The June 2009 Esquire Magazine cover, which is adorned by the young sex symbol actress Megan Fox, is unusual because it is animated. In the black... MORE
Animated Fashiontography
Animated Fashiontography
Vogue Italia Brings Pirates from September 2009 Editorial to Life
The clip above is an innovative marketing approach from Vogue Italia, which we've called animated fashiontography. The pirate fashion video seen above is comprised of footage from the main editorial… MORE
Animated Fashion Lookbooks
Animated Fashion Lookbooks
Vogue Hommes Japan Breaks the Silence with First iPad Editorial
For its first iPad editorial, Vogue Hommes Japan featured a collection of animated photographs that are as dark as they are haunting. The pictures were photographed by Pierre Debusschere and styled by… MORE
Possessed Tribal Fashion
Possessed Tribal Fashion
The 160g Magazine 'Tribal Dance' Editorial is Animated and Eerie
While you can't tell from this gallery, the 160g Magazine Tribal Dance editorial is actually animated--and creepily so. The spread was photographed by Pamela Reed and Matthew Rader, and features a stop-action… MORE
Twitching Photography
Twitching Photography
'The Modern Prometheus' is a Creative Animated GIF Shoot
‘The Modern Prometheus’ is a collaboration between stylist Jessica Bobince and photographers Pamela Reed and Matthew Rader. The animated GIF shoot showcases solely the Autumn/Winter... MORE
Creepy Animated Look Books
Creepy Animated Look Books
The SSENSE Reed and Rader Editorial Deserves a Second Glance
The SSENSE Reed and Rader editorial gives off an eerie vibe, with blinking prints that would make anyone uncomfortable as model Uliana's eyes appear to follow you wherever you go. These animated stop-motion… MORE

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