Animated editorials breathe life into garments and engage online viewers
Implications - Animation is appearing in fashion editorials and campaigns as motion effects are added to photography in post-production. Drawn to the eye-catching display of clothing and artistry, readers of a particular publication or fans of a fashion label may be more inclined to visit the online feature, thereby resolving the trade-off between print and web channels that can exist in media and marketing.
Trend Themes
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Animated Editorials — Post-production animation is being used in fashion editorials and campaigns to enhance photos and engage viewers.
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Stop-motion Fashiontography — Animated stop-motion photography is being used in fashion lookbooks and spreads, adding an element of whimsy and attracting customers seeking an escape.
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Animated Magazine Covers — Animated magazine covers could save print media by offering a unique and eye-catching display of products and artistry.
Industry Implications
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Fashion and Apparel — Brands in the fashion and apparel industry can leverage post-production animation and stop-motion fashiontography to create unique and engaging campaigns and lookbooks.
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Print Media and Publishing — Publishers and brands in the print media industry should consider using animated magazine covers to attract readers and stand out in a digital world.
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Marketing and Advertising — Marketing and advertising professionals can incorporate post-production animation and stop-motion fashiontography in their campaigns to add an element of whimsy and appeal to customers seeking an escape.
6 Featured, 36 Examples:
1,369,661 Total Clicks
Date Range:
May 09 — Sep 10
Trending:
Warm
Consumer Insight Topics:
