Thinkgeek Gets a Cease and Desist Letter for Their 'Unicorn Meat' Hoax

 - Jun 27, 2010
References: thinkgeek & adweek.blogs
ThinkGeek was sent a cease and desist letter from the National Pork Board for their faux 'Unicorn Meat' product that they posed on their website for April Fool's day.

The National Pork Board, in a 12-page letter, claimed that they were infringing on the slogan "The Other White Meat" (ThinkGeek's slogan read "Pâté is passé. Unicorn - the new white meat").

The canned Unicorn Meat is, according to ThinkGeek, an "excellent source of sparkles." What's not to love?