Thinkgeek Gets a Cease and Desist Letter for Their 'Unicorn Meat' Hoax
Tiana Reid — June 27, 2010 — Unique
References: thinkgeek & adweek.blogs
ThinkGeek was sent a cease and desist letter from the National Pork Board for their faux 'Unicorn Meat' product that they posed on their website for April Fool's day.
The National Pork Board, in a 12-page letter, claimed that they were infringing on the slogan "The Other White Meat" (ThinkGeek's slogan read "Pâté is passé. Unicorn - the new white meat").
The canned Unicorn Meat is, according to ThinkGeek, an "excellent source of sparkles." What's not to love?
The National Pork Board, in a 12-page letter, claimed that they were infringing on the slogan "The Other White Meat" (ThinkGeek's slogan read "Pâté is passé. Unicorn - the new white meat").
The canned Unicorn Meat is, according to ThinkGeek, an "excellent source of sparkles." What's not to love?
Trend Themes
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Faux Product Pranks — Opportunity for companies to create and market humorous and imaginative fake products.
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Cease and Desist Challenges — Opportunity for legal professionals to handle cease and desist cases related to trademark infringement.
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April Fool's Marketing — Opportunity for brands to leverage April Fool's Day as a marketing strategy by creating attention-grabbing pranks and stunts.
Industry Implications
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Ecommerce — Opportunity for eCommerce platforms to expand their product offerings with quirky and novelty items.
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Food and Beverage — Opportunity for food and beverage companies to explore innovative and unconventional food products to appeal to niche markets.
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Marketing and Advertising — Opportunity for marketing and advertising agencies to develop creative and engaging campaigns centered around novelty products and viral pranks.
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