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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,775 more

Charitable Deviance

Social campaigns place heavier emphasis on attention-grabbing methods

Implications - In a society where charities abound, it is becoming harder for the social-minded consumer to choose where to donate his or her money and time. Competition amongst charities and social initiatives has risen steadily, which has provided the impetus for an increase in unique and innovative charitable projects, some even bordering on bizarre.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 70 Examples:
4,576,118 Total Clicks
Date Range:
Jan 10 — Sep 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Charitable Body Modifications
Charitable Body Modifications
Aryan Hopkins Gets 1,091 Piercings for the Shriners Hospital for Chi
Piercings can be quite painful, but Aryan Hopkins got 1,091 of them for charity. You can feel his pain just by looking at the images above. Aryan Hopkins isn't someone who just gets body piercings for… MORE
Gruesome Charity Art
Gruesome Charity Art
Nike and (RED) Create Graphic Body Tears for the Tied Together Campaign
Nike and (RED) have created one crazy art exhibit. The Tied Together Campaign has taken Marc Wyndham Bass's skin distortion art and put the gruesome work on the body, showcasing muscle tissue, arteries,… MORE
Fashionable Charity Tees
Fashionable Charity Tees
The Edun Kenya Kids Project Features Hand-Drawn T-Shirts for Charity
The Edun Kenya Kids Project is selling hand-drawn design t-shirts to benefit the school children in Kibera, Kenya in terms of food and health care. These awesome tees have an obvious childish charm to… MORE
Charitable Corsets
Charitable Corsets
Lady Gaga Auctions Costume for Haiti
The amazing artist we all know and love, Lady Gaga, auctions her bedazzled costume for charity. Her Gary Card-designed skeleton corset will be auctioned off on the website Charity Buzz. The money raised… MORE
play_circle_filled Charitable Stripping
Charitable Stripping
Axe Undie Run Has Students Donating the Clothes Off of Their Backs
I can never say no to supporting a good cause, and most causes aren’t as good as the Axe Undie Run challenge. In an effort to donate clothing to those in need, Axe is having students from ten... MORE
Charitable Earthquake Anthems
Charitable Earthquake Anthems
Rihanna, Jay-Z and Bono Perform 'Stranded' at Hope for Haiti Now
Last night's performance of 'Stranded' at Hope for Haiti Now by Jay-Z, Rihanna and Bono redefines the term "epic charitable anthem." These inimitable pop culture fixtures took over the telethon; you can… MORE
Charitable Hemp Footwear
Charitable Hemp Footwear
Toms Shoes for Charity: Water Raises Money for Clean Water
Not only are Toms shoes super comfortable, they also bring good to the world; their latest endeavor is Toms Shoes for Charity: Water. Having already teamed up with actress Charlize Theron and Blake Mycoskie… MORE
Upcycled Charity Creations
Upcycled Charity Creations
One Noffs Charity Clothing is Designer-Created and Children-Friendly
Upcycling and recycling clothing have become popular ways to revamp your wardrobe and breathe new life into old clothes, and One Noffs takes a charitable spin on these eco-friendly activities. The company,… MORE

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