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Charitable Stripping

Axe Undie Run Has Students Donating the Clothes Off of Their Backs

— April 29, 2010 — Marketing
I can never say no to supporting a good cause, and most causes aren't as good as the Axe Undie Run challenge. In an effort to donate clothing to those in need, Axe is having students from ten college campuses take it all off and strip for charity.

What better way to show someone that you care, than by literally giving them the shirt right off of your back or skirt off of your hips? The premise of the Axe Undie Run is simple: the school that donates the most clothes wins. And depending of how hot those doing the donating are, we all win.
Trend Themes
1. Charitable Stripping - Disruptive innovation opportunity: Create a platform for individuals to strip for charity and donate their clothes.
2. Clothing Donation Challenges - Disruptive innovation opportunity: Develop creative challenges to encourage clothing donations for those in need.
3. Incentivizing Charitable Actions - Disruptive innovation opportunity: Design reward systems or incentives to motivate individuals to participate in charitable initiatives.
Industry Implications
1. Charity and Non-profit - Disruptive innovation opportunity: Establish new approaches for charitable organizations to engage and mobilize donors through unique initiatives.
2. Apparel and Fashion - Disruptive innovation opportunity: Introduce sustainable and ethical clothing practices to promote clothing donation and reduce environmental impact.
3. Event Management - Disruptive innovation opportunity: Build event planning services specialized in organizing charity-run events that generate clothing donations.
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