Many may know Axe body spray for its advertisements showing hot girls quickly turn into savages and unable to control men who spray on Axe deodorant. Though this can be deemed slightly offensive to the female gender, when looking past this specific attribute, there are various clever and inventive marketing strategies that deserve to be highlighted.
Marketing companies from around the world have contributed to making the line of Axe body sprays a memorable product, which infuses funny, interesting and innovative advertising ideas. One of the most recent campaigns, the 'morning after pillow,' provides a satirical spin on letting guys know how to get rid of women the morning after. Another clever ad makes use of 3D technology, which engages the viewer by allowing them to alter the scenario depending on their specific preference.
Even though you may not use the product, Axe deodorant and its marketing strategy is one that has been successful in selling its merchandise as well as getting a few good laughs in.
From 3D Scenario Altering Ads to Axe Deodorant Buskvertising
3D Scenario-Altering Ads
The Axe Young & Mature Campaign Let's You Decide The Leading Males Fate
Girlfriend Multiplication Apps
This Clever Axe Campaign Makes You Look Like a Player on Facebook
Advertisers Capitalize on the Prince Harry Vegas Scandal
Inflatable Cuddling Aids
The Axe Morning After Pillow Fends Off Women the Morning After
Seductive Showdown Deodorant Ads
Axe 'Anarchy is Coming' Gets Pumped Up for the New Body Spray
Axe Pays Buskers to Promote Leather-Scented Deodorant
Battling Babe Magnets
Print Ads Show Shirtless Men Before and After the Axe Effect
Reversa "Side Effects" Campaign May "Shock Women Under 35"
Ketchup Phone Numbers
Axe's Flirty Sauce Commercial
Yacht Party Commercials
The Ad for 'Axe Boat' is a Contest to Chill in a Dirty Sea Vessel
Break Up Shagging
Edgy Coke Zero Ad
Double Entendre Advertising
Cheeky Axe Ads are Naughty and Nice at the Same Time