What is the trend of street marketing?

Disruptive innovation opportunity: Companies can sponsor street musicians or performers to promote their products and services in a unique and engaging way.

What is the trend of branded entertainment?

Disruptive innovation opportunity: Brands can collaborate with artists, musicians, and content creators to create entertaining and immersive experiences that help promote their products.

What is the trend of scent marketing?

Disruptive innovation opportunity: Businesses can explore the use of unique scents in their marketing campaigns to create a sensory connection with their target audience.

What are the implications for the advertising industry?

Disruptive innovation opportunity: Advertisers can leverage unconventional advertising methods like buskvertising to capture consumers' attention in a cluttered media landscape.

What are the implications for the personal care industry?

Disruptive innovation opportunity: Companies in the personal care industry can experiment with novel scent profiles to offer unique and differentiated products that appeal to consumers' senses.

What are the implications for the music and entertainment industry?

Disruptive innovation opportunity: Artists and musicians can explore partnerships with brands for buskvertising opportunities, providing them with additional income streams and exposure.

Buskvertising: Axe Pays Buskers to Promote Leather-Scented Deodorant

Buskvertising

Axe Pays Buskers to Promote Leather-Scented Deodorant

Bianca — December 6, 2009 — Marketing

References: theaxeeffect & nytimes

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Axe, a company known for eccentric promo ideas, came up with the idea to sponsor street musicians to spread buzz about their leather-scented deodorant.

In exchange for putting up an Axe Instinct sign and giving out free samples, they're paying branded buskers $1,000 for 4 months of buskvertising. Part of the deal includes singing Cody Chesnutt's song "Look Good in Leather" -- the theme of the new Axe Instinct ads -- a few times a day.

What a way to promote leather-scented deodorant! Check out some more clever Axe ads below.

Trend Themes

Street Marketing — Disruptive innovation opportunity: Companies can sponsor street musicians or performers to promote their products and services in a unique and engaging way.
Branded Entertainment — Disruptive innovation opportunity: Brands can collaborate with artists, musicians, and content creators to create entertaining and immersive experiences that help promote their products.
Scent Marketing — Disruptive innovation opportunity: Businesses can explore the use of unique scents in their marketing campaigns to create a sensory connection with their target audience.

Industry Implications

Advertising — Disruptive innovation opportunity: Advertisers can leverage unconventional advertising methods like buskvertising to capture consumers' attention in a cluttered media landscape.
Personal Care — Disruptive innovation opportunity: Companies in the personal care industry can experiment with novel scent profiles to offer unique and differentiated products that appeal to consumers' senses.
Music and Entertainment — Disruptive innovation opportunity: Artists and musicians can explore partnerships with brands for buskvertising opportunities, providing them with additional income streams and exposure.

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