Seniors become the anti-fashion inspiration for young people
Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Trend Themes
1. Geriatric-inspired Fashion - Looking to their grandparent's closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
2. Nostalgia-based Consumer Motivation - Recycling from the past offers brands the opportunity to engage with customers who are responsive to making purchases based on nostalgia; that emotion is at once familiar and comfortable. Nostalgia, when leveraged properly, is a tremendous consumer motivator.
3. Mixing Classic and Modern Styles - Classic styles are becoming more integrated into the modern realm of fashion. There is a demand from consumers for more toned down patterns and prints instead of a complicated, overly stylized aesthetic. The fashion industry recognizes this need for a more simple look and will produce pieces that are more friendly to the subdued style lover.
Industry Implications
1. Fashion - The fashion industry could integrate nostalgic elements into their products, develop designs with retro features and appeal to fashion-conscious demographics.
2. Marketing and Advertising - Leveraging nostalgia to prompt consumer motivation can be applied to the marketing and advertising industries, where brands could tap into the consumer's memory and attachment to the past.
3. Art and Design - The integration of classic styles into modern designs can disrupt and enhance the art and design industries by offering unique, nostalgic elements in the creation of contemporary pieces.
12 Featured, 103 Examples:
2,503,872 Total Clicks
Date Range:
Dec 09 — Sep 10
Trending:
Warm
Consumer Insight Topics:
