Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Athletic
Ecotecture
Sustainable stadiums show a convergence of eco and sport.
3.9
Trend score
Trend
What is the Athletic Ecotecture trend?
Athletic Ecotecture: The worlds of sports and architecture are colliding as concerns over the environment begin affecting the creation and reconstruction of arenas, stadiums and other sports-related structures. With athletic architecture featuring the best in sustainable design, it is likely that "green" principles in sports equipment, apparel and other products will follow suit.
Trend themes
Themes within the Athletic Ecotecture trend
Three behaviours holding the trend together01
Sustainable Sports Equipment
Companies can take advantage of market opportunity by creating eco-friendly, sustainable products for surfers and other water sport enthusiasts.
02
Green Architecture
Concerns over the environment are affecting the creation and reconstruction of arenas, stadiums and other sports-related structures.
03
Rainwater Collection
Rainwater collection is a sustainable solution that can provide clean drinking water for communities and be used for watering sports fields or cleaning equipment.
Industry implications
What the Athletic Ecotecture trend means for industry
Where the trend changes the playbookFor
Athletic Equipment Industry
The growing interest in sustainable sports equipment can be capitalized upon by companies in the athletic equipment industry.
For
Architecture and Construction Industry
Green architecture has become an important consideration for companies in the architecture and construction industry.
For
Water Management Industry
Rainwater collection and other sustainable water management solutions can be implemented by companies in the water management industry.
Trend signals
Trend signals for Athletic Ecotecture
Trend score 3.9 out of 10, from popularity 49%, activity 61%, freshness 8%.
Popularity49%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Athletic Ecotecture trend
10 featured examples from Apr 11, 2009 to Sep 4, 2010CategoryEco
Shipping Container Sports Stores
Puma's Pop-Up Shop Arrives in NYC for the World Cup
Opportunities for retailers to embrace alternative storefront options and differentiate themselves through innovative pop-up concepts and experiential retail.
CategoryEco
Hyper-Efficient Pools
The Super Green Richmond Plunge is Ultra Eco-Friendly
Disruptive innovation opportunity: Transform public pools into hyper-efficient and eco-friendly facilities by implementing solar energy, natural ventilation, and chlorine-free wat…
CategoryEco
Solar-Powered Stadiums
Qatar Plans to Build Three Hi-Tech Stadiums for FIFA 2022
The renewable energy industry can explore opportunities to expand and optimize solar energy technology for large-scale infrastructure projects like stadiums and arenas.
CategoryEco
Sustainable Football Stadiums
New Los Angeles NFL Stadium Will Be LEED Certified
Industry that can explore innovative approaches to design environmentally sustainable football stadiums that meet LEED certification standards.
CategoryEco
Artillery Ecotecture
The London Olympic Stadium is a first in Eco-Crime Fighting
Sustainable construction is an industry that could benefit from the trend of upcycling and eco-friendly architecture, as new opportunities present themselves to use recycled mater…
CategoryEco
Soccer Field Rain Harvesting
PITCH: AFRICA Captures and Cleans Water for Communities
Substantial investment in sustainable sports infrastructure can provide fundamental services to communities and create new leisure opportunities in remote areas.
CategoryEco
Recycled Soccer Jerseys
Soccer Stars to Sport Recycled Jerseys at the 2010 World Cup
Apparel manufacturers can look to incorporate more sustainable materials and methods to create eco-friendly products that appeal to consumers.
CategoryEco
Ball Equipment Sports Bags
The Reclaimed Soccer Ball Bag Can be a Soccer Star's Prized Item
Incorporating eco-friendly and innovative materials in sports equipment and accessories can drive customer interest and foster brand loyalty.
CategoryEco
Volcanic Soccer Stadiums
Studio Massaud Designs an Eco Building That Looks Like an Eruption
Architects can explore innovative designs for sustainable sports venues like the volcanic soccer stadium, which prioritize environmental sustainability and function.
CategoryLuxury
Handmade Wooden Surfboards
Rayskin's Eco-Friendly Rideable Art is Gnarly
In the surfing industry, companies can seize the opportunity to disrupt the market by incorporating sustainable materials and manufacturing practices, catering to eco-conscious su…
