Nike has created recycled plastic bottle jerseys to adorn the stars of the 2010 World Cup. Each jersey is made from recycled polyester requiring eight plastic bottles to make.
These recycled plastic bottle jerseys are also available at retail outlets, so this doesn't seem like it will be a one-off deal. Nike has managed to take 13 million bottles out of landfills located mostly in Taiwan and Japan. The whole world will be watching the stars at the 2010 World Cup shine in their recycled jerseys. Going green has never been so sporty.
What Makes This Trend Stand Out
- Sustainable Apparel
- The trend towards sustainable clothing continues with innovative solutions to reduce waste in the fashion industry.
- Eco-friendly Sportswear
- Sportswear companies are tapping into sustainability with eco-friendly products as the demand for eco-conscious apparel grows.
- Circular Economy Fashion
- Circular design principles provide opportunities for fashion companies to create a more sustainable supply chain, reducing waste and environmental impact.
Sectors Adopting This
- Apparel Manufacturing
- Apparel manufacturers can look to incorporate more sustainable materials and methods to create eco-friendly products that appeal to consumers.
- Sporting Goods Retail
- Sporting goods retailers can stock and promote eco-friendly products, including recycled sportswear, to meet the growing demand for sustainable options.
- Waste Management
- Waste management companies can explore opportunities to work with fashion brands to reduce waste and increase recycling, creating a circular supply chain and reducing environmental impact.
