The Lay's RePlay Soccer Field in Santa Ana, California is a first-of-its-kind sustainable soccer field made from disposed Lay's Potato Chip bags. This soccer field came out of the Lay's RePlay program and it helps to give new life to chip bags and packaging materials. After the items are washed and shredded, they're converted into an underlying layer that's "designed to be recycled at the end of its 10-year lifespan."
This soccer field will bring much enjoyment to soccer players in Southern California and it is opening in partnership with the City of Santa Ana and Pure Game, a local non-profit that teaches children life skills through mentorship and sports-based character education. This new Lay's Replay field is the first-ever in the USA and it joins others that have already opened in South Africa, Brazil, the United Kingdom, Italy and Mexico.
Key Themes Behind This Trend
- Sustainable Sporting Facilities
- There is an opportunity to repurpose packaging materials into building sustainable sporting facilities in order to promote environmental sustainability
- Circular Economy Programs
- There is an opportunity for companies to implement circular economy programs that enable them to recycle packaging waste into new products or materials
- Social Impact Programs
- There is an opportunity for companies to launch social impact programs that promote sports and teach life skills, which can be an effective vehicle for social change
Where This Applies
- Sports Equipment
- Sports equipment companies can explore repurposed materials such as packaging waste to develop sustainable and eco-friendly sporting equipment
- Food and Beverage Packaging
- Food and beverage companies can explore circular economy programs to recycle their packaging waste into new products or materials
- Non-profit Organizations
- Non-profit organizations can launch social impact programs that incorporate sports activities and education to improve the lives of children and youth in disadvantaged communities
