The hyper-efficient Richmond Plunge is setting a standard and staking the claim as America's most efficient public pool. Using natural ventilation for cooling and powered using solar energy, the pool certainly fits the bill.
The Richmond Plunge is warmed using solar collectors, while the 300,000 gallons of chlorine-free water are cleaned by an ultraviolet disinfectant system, making it perfect for environmentalists looking to make a splash.
Implications - The green movement has transcended niche demographics and its values are maintained by a large cross section of society. As a result, consumers identify strongly with companies that brand themselves as green. Companies should promote initiatives that they have done that promote global sustainability.
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