Category
Tech
Delegated Interfaces
Trend cluster
Category
Social Conscience
Media
Online networks provide new channels for spreading activist initiatives.
1.9
Trend score
Trend
What is the Social Conscience Media trend?
Social Conscience Media: With consumers flooding social networks, surfing the Internet daily and connecting to the web via their phones, social media provides a major channel of reach for charitable donations and social cause awareness. Applied to activism, social media can leverage the relationships between individuals, taking causes to a level never before seen with traditional forms of fundraising and campaigning.
Trend themes
Themes within the Social Conscience Media trend
Three behaviours holding the trend together01
Social Media for Activism
Social media provides a major channel of reach for charitable donations and social cause awareness and leverages the relationships between individuals, taking causes to a new level never before seen with traditional forms of fundraising and campaigning.
02
Crowdfunding for Charitable Causes
The TwitChange auction and #beatcancer fundraising efforts demonstrate how crowdfunding can be used for charitable causes, and disrupts traditional fundraising methods.
03
Mobile Apps for Social Activism
Mobile apps like MoGO Oil Spill Effected Wildlife and social networks like Refugees United demonstrate the power of mobile technology to assist in social activism, and create opportunities for innovation in the development of social activism technology.
Industry implications
What the Social Conscience Media trend means for industry
Where the trend changes the playbookFor
Non-Profit Organizations
Social media, crowdfunding, and mobile technology can bring new opportunities for non-profits to fundraise, connect with potential donors and volunteers, and reach a wider audience to advance their causes.
For
Social Media Platforms
Social media platforms can leverage their networks to facilitate charitable donations, connect users with charitable causes and organizations, and explore new ways to promote activism within their networks.
For
Mobile Technology
Mobile technology can be used to assist in social activism, create platforms for connecting individuals with charitable organizations and efforts, and facilitate crowdfunding for social causes and non-profits.
Trend signals
Trend signals for Social Conscience Media
Trend score 1.9 out of 10, from popularity 33%, activity 15%, freshness 8%.
Popularity33%
Activity15%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Africa
Evidence
Examples of the Social Conscience Media trend
7 featured examples from Oct 17, 2009 to Sep 27, 2010CategorySocial Good
Collaborative Twitter Fundraising
PayPal, eBay & MillerCoors Step Up to #BeatCancer
Opportunities for social media platforms to offer specialized tools to support social fundraising campaigns.
CategorySocial Good
Epic Online Activism
Social Media to Fund Malaria Stricken Countries
Disruptive innovation opportunity: Develop new features and tools for social media platforms to facilitate fundraising and charitable initiatives.
CategorySocial Good
Auctioning off Twitter Followers
The TwitChange Auction Sells off Celebrity Followers
Disruptive innovation opportunity: Applying new auction models and social media engagement strategies to revolutionize traditional methods of fundraising for charitable organizati…
CategoryPop Culture
Social Networks for Refugees
Refugees United Reconnects Lost Loved Ones
Social networking platforms can explore opportunities to create dedicated networks or features for refugees to find and connect with each other.
CategoryEco
Eco-Activism Apps
'Mogo Oil Spill Effected Wildlife' App Lets you Help the Cause from your Phone
Integrating crowdsourced data into rescue missions can revolutionize search and rescue operations.
CategoryPop Culture
Social Conscience Media
Jumo.com Will Connect Users to Non-Profit Organizations
Jumo.com's emergence as a new addition to the social media landscape creates an opportunity for existing social media companies to pivot towards a focus on social impact.
CategorySocial Good
Social Media Charity Cycles
Precious the Tweeting Bike Raises Money for Livestrong
The smart technology industry can explore the market potential of integrating social media capabilities into various objects to create smarter and more connected products.
