What is the trend of social media fundraising?

The use of social media platforms as a tool for large-scale fundraising campaigns through hashtags, tweets, and Facebook updates.

What is the trend of collaborative corporate philanthropy?

Collaborative philanthropy efforts between corporations with the use of social media platforms to fundraise for a cause.

What is the trend of guinness record breaking through social media?

The use of social media to break world records and generate publicity for a cause or event.

What are the implications for the social media platforms industry?

Opportunities for social media platforms to offer specialized tools to support social fundraising campaigns.

What are the implications for the corporate social responsibility industry?

Opportunities for companies to engage in collaborative philanthropy through social media campaigns to build social capital and contribute to social good.

What are the implications for the event management industry?

Opportunities for event management companies to use social media as a tool to fundraise, break world records and generate publicity for causes and events.

Collaborative Twitter Fundraising: PayPal, eBay & MillerCoors Step Up to #BeatCancer

Collaborative Twitter Fundraising

PayPal, eBay & MillerCoors Step Up to #BeatCancer

Marissa Brassfield — October 17, 2009 — Social Good

References: beatcancereverywhere & mashable

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PayPal, eBay and MillerCoors are looking to use Twitter for some large-scale fundraising at the Blog World Expo using the hashtag #beatcancer. The corporations have pledged to donate a penny for every tweet, blog post and Facebook mention that includes #beatcancer.

According to Mashable, #beatcancer organizers are looking to break a Guinness Book World Record for the distribution of the largest mass message through social media. The #beatcancer fundraising effort is only in effect for today, Saturday, so if you haven’t done so already, send your #beatcancer tweet, blog post or Facebook update!

Trend Themes

Social Media Fundraising — The use of social media platforms as a tool for large-scale fundraising campaigns through hashtags, tweets, and Facebook updates.
Collaborative Corporate Philanthropy — Collaborative philanthropy efforts between corporations with the use of social media platforms to fundraise for a cause.
Guinness Record Breaking Through Social Media — The use of social media to break world records and generate publicity for a cause or event.

Industry Implications

Social Media Platforms — Opportunities for social media platforms to offer specialized tools to support social fundraising campaigns.
Corporate Social Responsibility — Opportunities for companies to engage in collaborative philanthropy through social media campaigns to build social capital and contribute to social good.
Event Management — Opportunities for event management companies to use social media as a tool to fundraise, break world records and generate publicity for causes and events.

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