PayPal, eBay and MillerCoors are looking to use Twitter for some large-scale fundraising at the Blog World Expo using the hashtag #beatcancer. The corporations have pledged to donate a penny for every tweet, blog post and Facebook mention that includes #beatcancer.
According to Mashable, #beatcancer organizers are looking to break a Guinness Book World Record for the distribution of the largest mass message through social media. The #beatcancer fundraising effort is only in effect for today, Saturday, so if you haven’t done so already, send your #beatcancer tweet, blog post or Facebook update!
Why This Trend Is Growing
- Social Media Fundraising
- The use of social media platforms as a tool for large-scale fundraising campaigns through hashtags, tweets, and Facebook updates.
- Collaborative Corporate Philanthropy
- Collaborative philanthropy efforts between corporations with the use of social media platforms to fundraise for a cause.
- Guinness Record Breaking Through Social Media
- The use of social media to break world records and generate publicity for a cause or event.
Industries Being Reshaped
- Social Media Platforms
- Opportunities for social media platforms to offer specialized tools to support social fundraising campaigns.
- Corporate Social Responsibility
- Opportunities for companies to engage in collaborative philanthropy through social media campaigns to build social capital and contribute to social good.
- Event Management
- Opportunities for event management companies to use social media as a tool to fundraise, break world records and generate publicity for causes and events.
