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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,899 more

Social Shopping

Shopaholics are using social media for networking and retail therapy

Implications - To many consumers, shopping can be as much about buying as it is about socializing. Attempting to capitalize on the fact that many online shoppers like to review, network and interact as they shop, online storefronts are adding networking platforms to their virtual operations, while marketers are scrambling to apply social media sites like Facebook and Twitter to their selling tactics.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 69 Examples:
925,157 Total Clicks
Date Range:
Dec 09 — Sep 10
Trending:
Average
Consumer Insight Topics:

Featured Examples

Social Media Makeup
Social Media Makeup
Avon Launches 'Mark' Facebook Sales Platform
Remember the Avon lady? You don’t see her around much anymore, what with online cosmetics boutiques and mega brands like Sephora taking over. Well, Avon is now launching their own e-tailing model with… MORE
Social Media Shopping
Social Media Shopping
Facebook and Amazon Team Up for an Easy Shopping Experience
You can now take your shopping experience to the next level as Facebook and Amazon team up to provide purchase recommendations for users of the social network. Using Facebook Connect, users can now opt… MORE
Social Shopper Cams
Social Shopper Cams
The Diesel Facebook Cam is for the Networking Shopaholic
The Diesel Facebook Cam is yet another brilliant idea by Diesel. The greatest move any company can make right now is connecting themselves to Facebook or any other social networking tool. Shoppers can… MORE
Group Buying Sites
Group Buying Sites
Socialbuy Uses Social Media to Find Luxury Bargains
“Group buying” usually evokes images of families at Costco loading shopping carts with toilet paper in bulk; however, the concept is making a modernized comeback via social media, giving consumers access… MORE
Social Shopping Sites
Social Shopping Sites
Couture Society Combines Online Shopping With Social Networking
Sometimes, shopping isn’t so much about buying stuff (I said, sometimes) as much as it is about social interaction. There’s nothing better than gossiping and catching up with good friends while browsing… MORE
Mommy Marketplaces
Mommy Marketplaces
Trading Cradles is an Online Network for Baby Goods
Trading Cradles is an online network for buying and selling baby goods. According to TradingCradles.com, new parents spend over $10,000 on their baby in the first year alone. With Trading Cradles, mommies… MORE
Real-Time Shopping Logs
Real-Time Shopping Logs
Swipely is the Ultimate Capitalist Social Network
Swipely is a social network, much like Twitter, that records your purchases at every boutique, restaurant, cafe, bookstore and more. On their website, Swipely states that the platform aims to "turn purchases… MORE
Twitter Shopping Deals
Twitter Shopping Deals
Twitter Launched the Discount-Filled @earlybird Account
In July 2010, Twitter launched the @earlybird account on their site, offering some of the best deals and promotions to its followers. In a recent collaboration with Walt Disney Studios, the @earlybird… MORE

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