Remember the Avon lady? You don’t see her around much anymore, what with online cosmetics boutiques and mega brands like Sephora taking over. Well, Avon is now launching their own e-tailing model with its sister brand Mark. The Mark Facebook sales platform will allow Mark representatives—mainly high-school and college-age girls—to sell through Facebook.
The Mark Facebook sales platform is a Facebook page-turned-boutique that includes the standard Facebook ‘wall’ and ‘info’ tabs, as well as a special ‘shop’ tab. Customers can shop online and also ‘make friends’ with Mark representatives, or sign up to be reps themselves.