Trading Cradles is an online network for buying and selling baby goods. According to TradingCradles.com, new parents spend over $10,000 on their baby in the first year alone.
With Trading Cradles, mommies and daddies alike will save thousands of dollars on secondhand baby goods like car seats, cribs, strollers and even stuff for moms too. It's like Craigslist, but only easier to use and only for kids.
Implications - With an increasing importance placed on social media integration, one of the best ways for a company or brand to establish itself is by creating a product or service that brings together a specific set of consumers. By serving as a conduit by which these similar consumers can communicate, the brand distinguishes itself as a useful and helpful service for consumers searching for connection among similar people.
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