Swipely is a social network, much like Twitter, that records your purchases at every boutique, restaurant, cafe, bookstore and more.
On their website, Swipely states that the platform aims to "turn purchases into conversations" by providing a network where people can share worthy (or unworthy) purchases. Despite the intrusiveness that some consumers might be worried about, Swipely is very much committed to consumer privacy.
Implications - Social networks which allow users to update their followers on their immediate activities are currently hugely popular. These technological sites allow for instantaneous communication between large groups of people who are separated by distance. Industries can use social media strategies like these to interact with or target potential demographic groups.
What's Driving This Trend
- Real-time Purchase Updates
- Innovative retail experience using real-time purchase updates as a viable metric to engage potential customers on social media.
- Social Network Commerce
- Disruptive opportunity for social networking sites to transform into a commerce platform by recording and sharing purchase activity.
- Privacy-centered Purchasing
- Customer-centric technologies giving greater priority to privacy measures around purchase data and analytics.
Who This Affects Most
- Retail
- Real-time purchase updates can be used by retailers to create more interactive experience and personalized marketing strategies for customers.
- Social Media
- Social media companies can integrate real-time purchase updates to increase user engagement and create new revenue streams through eCommerce.
- Data Analytics
- Privacy and security focused purchase data and analytics technologies are crucial in today's era where data breaches are quite common.
