Stores focus on customer engagement as primary business strategy
Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Trend Themes
1. Interactive Shopping - Creating interactive shopping experiences enhances customer engagement and brand loyalty for companies
2. Social Media Shopping - Collaborating with social media sites like Facebook to provide customers with a seamless shopping experience could be a new industry trend
3. Personalization - Providing personalized experiences for customers like real-time shopping logs and interactive shopping bags can be a way to differentiate products and services
Industry Implications
1. Retail Industry - The retail industry can benefit from creating interactive shopping experiences to increase customer engagement and brand loyalty
2. Hospitality Industry - The hospitality industry can use ticket-based dining as a model to create new innovative ways of booking reservations and increasing customer engagement
3. Automotive Industry - The automotive industry can use interactive showroom experiences and touchscreen technology like that of the Waters Mazda touchscreen computer to enhance the car buying experience thereby boosting sales
11 Featured, 96 Examples:
1,588,598 Total Clicks
Date Range:
May 10 — Aug 10
Trending:
Warm
Consumer Insight Topics:
