Category
Business
Assisted Conversion
Trend cluster
Category
Interactive
Retail
Stores focus on customer engagement as primary business strategy.
5.3
Trend score
Trend
What is the Interactive Retail trend?
Interactive Retail: When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Trend themes
Themes within the Interactive Retail trend
Three behaviours holding the trend together01
Interactive Shopping
Creating interactive shopping experiences enhances customer engagement and brand loyalty for companies
02
Social Media Shopping
Collaborating with social media sites like Facebook to provide customers with a seamless shopping experience could be a new industry trend
03
Personalization
Providing personalized experiences for customers like real-time shopping logs and interactive shopping bags can be a way to differentiate products and services
Industry implications
What the Interactive Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can benefit from creating interactive shopping experiences to increase customer engagement and brand loyalty
For
Hospitality Industry
The hospitality industry can use ticket-based dining as a model to create new innovative ways of booking reservations and increasing customer engagement
For
Automotive Industry
The automotive industry can use interactive showroom experiences and touchscreen technology like that of the Waters Mazda touchscreen computer to enhance the car buying experience thereby boosting sales
Trend signals
Trend signals for Interactive Retail
Trend score 5.3 out of 10, from popularity 83%, activity 68%, freshness 8%.
Popularity83%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Interactive Retail trend
11 featured examples from May 29 to Jul 29, 2010CategoryMarketing
Interactive Shopping Bags
The Kokoa Hut Bag Makes Shopping a Personalized Experience
The retail industry can utilize interactive packaging to create a more engaging shopping experience for their customers.
CategoryLifestyle
Internet Martini Bars
MiWorld in South Africa Offers Both Online and Offline Interaction
The hospitality industry could benefit from implementing touchscreen technology to enhance the customer experience.
CategoryLifestyle
Stress-Relief Stores
The Women Only Venting Store Lets Women Smash Stuff
Opportunity for wellness businesses to incorporate stress-relief therapy as a unique offering to help individuals manage and relieve stress.
CategoryMarketing
Interactive Merchandising
The Post-Recession Luxottica Group's Eye Hub Store
Integrating interactive elements into eyewear retail to revolutionize the way customers select and purchase glasses.
CategoryBusiness
Social Media Shopping
Facebook and Amazon Team Up for an Easy Shopping Experience
Online retailers can benefit from integrating with social media sites to make shopping more convenient for their customers.
CategoryLifestyle
iPad Menus
New York City's South Gate Restaurant Uses Tablets as Wine Lists
Disruptive Innovation Opportunity: Integrate technology in the hospitality industry to improve service quality, efficiency, and guest satisfaction.
CategoryWorld
Dinosaur-Themed Malls
Galerie Harfa in Czech Republic Brings the Mesozoic Era to the 21st Century
Retailers can explore the potential of themed shopping experiences to differentiate themselves in a crowded market.
CategoryAutos
Plug-In Auto Dealerships
LAcarGuy is the First Dealer to Have Level 2 Electric Car Charging
The rise of electric cars and charging infrastructure presents a disruption for traditional automotive dealerships, creating space for new players to enter the market.
CategoryAutos
Interactive Car Dealerships
Waters Mazda Touchscreen Computer Sells Used Cars
The use of technology to transform the car-buying experience and improve customer engagement.
CategoryBusiness
Real-Time Shopping Logs
Swipely is the Ultimate Capitalist Social Network
Real-time purchase updates can be used by retailers to create more interactive experience and personalized marketing strategies for customers.
CategoryLifestyle
Ticket-Based Dining
Next Restaurant Nixes Reservations for Online Ticketing
The hospitality industry can adopt online ticketing systems to improve reservation management and enhance the dining experience.
