The Waters Mazda touchscreen computer is used to sell used cars within the dealership due to the limited space available at the location. By placing photos of used Mazda vehicles on an internal network, customers can browse through cars virtually and book test drives through the same system.
As a hands-on piece of technology, this Waters Mazda touchscreen computer will change the way people shop for cars.
Implications - Interactive options attract more customers than ones that simply present a product in a straight-forward way. Items that let the consumer experiment with the design is appealing to those who like being more hands-on. Developing campaigns that utilize the experience aspect could help a company attract more shoppers.