The Waters Mazda touchscreen computer is used to sell used cars within the dealership due to the limited space available at the location. By placing photos of used Mazda vehicles on an internal network, customers can browse through cars virtually and book test drives through the same system.
As a hands-on piece of technology, this Waters Mazda touchscreen computer will change the way people shop for cars.
Implications - Interactive options attract more customers than ones that simply present a product in a straight-forward way. Items that let the consumer experiment with the design is appealing to those who like being more hands-on. Developing campaigns that utilize the experience aspect could help a company attract more shoppers.
What's Driving This Trend
- Interactive Dealerships
- Incorporating interactive technology in dealerships to enhance the consumer's car-buying experience.
- Virtual Test Drive
- Utilizing virtual reality to provide customers with a realistic test drive and improve the car-buying experience.
- In-store Technology
- Using technology to supplement limited in-store space and offer customers a wider range of options.
Who This Affects Most
- Auto Sales
- The use of technology to transform the car-buying experience and improve customer engagement.
- Retail
- Implementing interactive technology in-store can improve the customer experience and boost sales.
- Virtual Reality
- Developing virtual reality technology for use in car dealerships to provide customers with a realistic test-drive experience.
