Located in a suburb of Czech Republic's Prague is the Galerie Harfa, a mega mall which brings dinosaurs into the shopping experience.
There's even a park on the roof filled with life-sized replicas of daunting dinosaurs, ensuring an exciting visit. Galerie Harfa is making a deliberate attempt to have an edge over other malls, offering more than the typical stores and boutiques to up its popularity.
Implications - Specific themes are an excellent way to target a certain audience of people who will likely enjoy that particular genre of things. Through creating themes, all businesses can learn to add excitement to products that may have become typical in the eyes of consumers.