The Italy-based Luxottica Group, a premium eyewear manufacturer and distribution company, is in the midst of experimenting with merchandising tactics with the opening of its 'Eye Hub' store in Australia, drawing from all the bigwigs in advertising, including Apple and the Walt Disney Company.
The Luxottica Group is trying to make glasses shopping more of a lavish event. The 16,000-square-foot 'Eye Hub' has a load of cool features: it's shaped like an eyeball, has treadmills for sport sunglasses testing, and even has touchscreen cameras so you can try out a bold new look. Now that's shopping!
More Stats +/-
60 Freakish Frames
24 Old School Shades
Retro Havana Eyewear
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.