This eye-catching Coca Cola concept was created by graphic designer and illustrator Julien Muller from Metz, France. He has developed a summer concept for Coca-Cola. He substitutes the classic contour bottle we’re used to seeing with bottles in the form of ice pops. Despite the fact the design preserves the well-recognizable wave, it somehow appears entirely different from what we are used to.
I always enjoy a neat well thought out design concept and I would absolutely enjoy coca cola more if it came decked out in one of these coats. Unfortunately, this concept is not official, it’s just a proposed design to Coke for the summer.
Key Themes Behind This Trend
- Summer-themed Packaging
- The Coca-Cola concept bottles with ice pop designs showcase the trend of incorporating summer themes into packaging to attract consumers.
- Graphic Design Crossovers
- The concept created by Julien Muller demonstrates the trend of graphic designers collaborating with beverage brands to create visually appealing packaging and branding.
- Reimagined Bottle Shapes
- The substitution of the classic contour bottle with ice pop shapes presents an opportunity for beverage companies to innovate and disrupt the market with unique bottle designs.
Where This Applies
- Beverage
- The beverage industry can leverage the summer-themed packaging trend to create refreshing and visually appealing designs that attract consumers during the summer season.
- Graphic Design
- The collaboration between graphic designers and beverage brands opens up opportunities for graphic design professionals to explore new avenues, such as packaging design for beverage companies.
- Packaging
- The reimagined bottle shapes in the Coca-Cola concept demonstrate the potential for the packaging industry to develop innovative and eye-catching designs that stand out on shelves.
