What is the trend of summer-themed packaging?

The Coca-Cola concept bottles with ice pop designs showcase the trend of incorporating summer themes into packaging to attract consumers.

What is the trend of graphic design crossovers?

The concept created by Julien Muller demonstrates the trend of graphic designers collaborating with beverage brands to create visually appealing packaging and branding.

What is the trend of reimagined bottle shapes?

The substitution of the classic contour bottle with ice pop shapes presents an opportunity for beverage companies to innovate and disrupt the market with unique bottle designs.

What are the implications for the beverage industry?

The beverage industry can leverage the summer-themed packaging trend to create refreshing and visually appealing designs that attract consumers during the summer season.

What are the implications for the graphic design industry?

The collaboration between graphic designers and beverage brands opens up opportunities for graphic design professionals to explore new avenues, such as packaging design for beverage companies.

What are the implications for the packaging industry?

The reimagined bottle shapes in the Coca-Cola concept demonstrate the potential for the packaging industry to develop innovative and eye-catching designs that stand out on shelves.

Slimming Beverage Makeovers: These Coca-Cola Concept Bottles Will Put Some Fizz in Your Summer

Slimming Beverage Makeovers

These Coca-Cola Concept Bottles Will Put Some Fizz in Your Summer

Toni Marie — August 2, 2010 — Lifestyle

References: behance.net & behance.net

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This eye-catching Coca Cola concept was created by graphic designer and illustrator Julien Muller from Metz, France. He has developed a summer concept for Coca-Cola. He substitutes the classic contour bottle we’re used to seeing with bottles in the form of ice pops. Despite the fact the design preserves the well-recognizable wave, it somehow appears entirely different from what we are used to.

I always enjoy a neat well thought out design concept and I would absolutely enjoy coca cola more if it came decked out in one of these coats. Unfortunately, this concept is not official, it’s just a proposed design to Coke for the summer.

Trend Themes

Summer-themed Packaging — The Coca-Cola concept bottles with ice pop designs showcase the trend of incorporating summer themes into packaging to attract consumers.
Graphic Design Crossovers — The concept created by Julien Muller demonstrates the trend of graphic designers collaborating with beverage brands to create visually appealing packaging and branding.
Reimagined Bottle Shapes — The substitution of the classic contour bottle with ice pop shapes presents an opportunity for beverage companies to innovate and disrupt the market with unique bottle designs.

Industry Implications

Beverage — The beverage industry can leverage the summer-themed packaging trend to create refreshing and visually appealing designs that attract consumers during the summer season.
Graphic Design — The collaboration between graphic designers and beverage brands opens up opportunities for graphic design professionals to explore new avenues, such as packaging design for beverage companies.
Packaging — The reimagined bottle shapes in the Coca-Cola concept demonstrate the potential for the packaging industry to develop innovative and eye-catching designs that stand out on shelves.

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