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Next Besting (UPDATE)

Consumers bypass traditional brands for the next best alternative

Implications - In our current period of economic uncertainty, consumers are still buying things, but they are becoming more conscious of what they actually need and why. In all categories, they are in pursuit of the 'next best thing'. We coined this term 'Next Besting' in 2008, but we continue to see it play out in all categories, including fashion and technology where budget-friendly alternative products are breaking new ground.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 90 Examples:
1,731,856 Total Clicks
Date Range:
Mar 10 — Oct 10
Trending:
V. Hot

Featured Examples

Funky Affordable Couture
Funky Affordable Couture
The Simply Vera Spring 2010 Collection for Kohl's
If you're looking to add some designer names to your wardrobe but don't have the loot for pay for it, I suggest starting with the Simply Vera Spring 2010 collection. Vera Wang has designed this exclusive… MORE
Billowy Fashion Collaborations
Billowy Fashion Collaborations
The Tucker for Target Collection Hits Stores This Fall
There yet another fashion collaboration hitting stores this fall and it's the awesome Tucker for Target Fall 2010 collection. This affordable line will feature designer Gaby Basora's signature billowy… MORE
Cheap-Chic Apparel
Cheap-Chic Apparel
The H&M High Fashion Low Cost Line Keeps Money in Your Wallet
H&M has helped individuals embrace the concept of saving while spending with their H&M High Fashion Low Cost designs. Known for their chic fashionable designs at low costs, the label has once again slashed… MORE
Budget Designer Bags
Budget Designer Bags
The Prada Canvas Bags are Designer Bags for the Budget Conscious
One design fashion house has taken the economy seriously with a line of Prada Canvas Bags that are for the budget conscious. The line features a series of stylish canvas beach bags with some pretty out-there… MORE
Affordable iBooks
Affordable iBooks
'The Novel Network' Provides a Pleasurable and Cheap Reading Experience
With the growing number of individuals reading off e-readers and iPads as opposed to hard copy novels, 'The Novel Network' is offering a more cost-efficient way to download ibooks. With a one-time payment… MORE
Slick Business Timepieces
Slick Business Timepieces
The Casio Edifice Collection is Branded as a Less Expensive Rolex
The Casio Edifice collection is a line of six watches which are considered to match the Rolex in class, but with a more affordable price tag. Specifically targeting business men in their twenties and thirties,… MORE
Sporty Feminine Fashion
Sporty Feminine Fashion
The Mossimo for Target Spring 2010 Collection is Fun and Flirty
You may have been checking out some of the spring fashions Trend Hunter has been featuring, but now it's time to go out and get some. I suggest you check out the Mossimo for Target Spring 2010 collection… MORE
Cheap-Chic For Children
Cheap-Chic For Children
The Forever 21 HTG81 Kids Line Provides Affordable Style
It was only a matter of time before another affordable fashion chain introduced children’s clothes—I know I have your attention now, so check out the Forever 21 HTG81 Kids line. You may or may not have… MORE
Designer Look-Alike Furnishings
Designer Look-Alike Furnishings
Togo Sofa Knock-Off is Attractive and Affordable
This Togo sofa knock-off is a great look for a relatively small price. A Togo collection designed in 1973 by Michel Ducaroy will put a serious dent in your bank account -- new end chairs alone are $2,300… MORE
play_circle_filled Adorable Eco-Friendly Phones
Adorable Eco-Friendly Phones
The LG Remarq Cell Phone is Cute and Affordable
The LG Remarq cell phone is one of Sprint's newest eco-phones. It gets good reviews for its great-quality QWERTY keyboard, small size and friendly ergonomic design. It also comes with a big environmental… MORE

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