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Paul Smith's Evian Bottle for Annual Limited Release

— September 25, 2009 — Luxury
Providers of satisfying H20 as well as innovative packaging, the water giant has just released pictures of Paul Smith’s Evian bottle design slated for a limited edition release in November.

Known for his sense of fun, and optimistic attitude, Paul Smith’s Evian bottle design was a well-executed nod to his signature Paul Smith stripes. Just in time for Christmas, Paul Smith’s Evian bottle, while certainly not glaring with festive colors, is a multicolored collectors item with five different caps to collect.

Trend Themes

  1. Limited Edition Packaging — Companies can create annual limited edition packaging designs to create buzz and engage consumers.
  2. Celebrity Collaborations — Collaborating with renowned personalities or designers to create unique product designs that can help brands stand out in the market.
  3. Collectible Packaging — Creating collectible packaging by introducing variants of the packaging can boost consumer engagement and loyalty.

Industry Implications

  1. Beverage Industry — Beverage companies can leverage limited edition packaging concepts and celebrity collaborations to differentiate themselves amongst competitors.
  2. Design Industry — Design firms can collaborate with beverage companies to create unique and attractive packaging designs that cater to consumer preferences and generate revenue.
  3. Consumer Goods Industry — Consumer goods companies can adopt collectible packaging options in their products to attract and retain customer interest.
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