Trend cluster
Category

Avian
Beauty

Fowl-inspired influences take flight in fashion and cosmetics.

Feathery Fowl FacesMonstrous Movie MakeupFeathered MakeupWild Feather EyebrowsAvian Makeup

Trend

What is the Avian Beauty trend?

Avian Beauty: Fashion is putting avian influences in the spotlight, but this time, bird-like creations aren’t limited to clothing. Feathered accents are appearing more on and around the face in the form of feathery eye-brows, hair pieces and bird-inspired makeup. Fashion may be one industry influenced by fowl, but this looks like a creative influence that could reach all areas of design.

Trend themes

Themes within the Avian Beauty trend

Three behaviours holding the trend together
01

Avian-Inspired Fashion

Fashion is being influenced by avian designs, which could open up opportunities to expand on bird-inspired trends in other areas of design.

02

Feathered Makeup

Using feathers in makeup is becoming more popular and can provide opportunities for innovation in the cosmetic industry.

03

Wild and Creative Makeup

Experimenting with unique makeup designs, such as feathery eyebrows and bird-inspired looks, provides an opportunity to capture the attention of consumers looking for originality.

Industry implications

What the Avian Beauty trend means for industry

Where the trend changes the playbook
For

Fashion

The fashion industry can incorporate avian-inspired designs into their clothing and accessories, allowing for more unique and eye-catching collections.

For

Cosmetics

The cosmetic industry can explore the use of feathers in makeup and bird-inspired designs to create new and unique products.

For

Entertainment

The use of creative and unique makeup in entertainment, such as movie makeup designs, can provide opportunities for artists to showcase their talent and create visually stunning productions.

Trend signals

Trend signals for Avian Beauty

Trend score 5.3 out of 10, from popularity 74%, activity 77%, freshness 8%.

Popularity74%
Activity77%
Freshness8%
Audience
10%Men
90%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe