Category
Business
Assisted Conversion
Trend cluster
Category
Digital
Currency
Special cards & payment systems enhance buyer convenience more than ever.
3.7
Trend score
Trend
What is the Digital Currency trend?
Digital Currency: No cash? No problem. In today's tech-savvy world, having a credit card is the bare minimum of cash-less purchasing. Phone applications that allow one to make purchases, cards that contain multiple accounts -- even payments made through Twitter -- are just some of the clever and intricate payment systems in which brands are ensuring consumers <i>always</i> have the "cash" to pay.
Trend themes
Themes within the Digital Currency trend
Three behaviours holding the trend together01
Digital Payment Systems
The emergence of new digital payment systems such as Square and Pay With a Tweet provide opportunities for more secure and convenient forms of cashless transactions.
02
Mobile Wallets
The rise of mobile wallets and virtual wallets, such as Scanaroo and MobilePay, offer a more streamlined and efficient means of organizing payment methods and streamlining the shopping experience.
03
Smart Credit Cards
The development of smart credit cards like the One Card Electronic Card and Card 2.0 has led to innovative ways to consolidate cards and increase security.
Industry implications
What the Digital Currency trend means for industry
Where the trend changes the playbookFor
Financial Services
The financial services industry can benefit from adopting new digital payment systems and mobile wallets to stay competitive and secure.
For
Retail
Retailers can take advantage of smart credit cards and mobile wallets to provide a more seamless customer experience and improve sales.
For
Marketing
Marketing professionals can utilize the innovative marketing strategies of Pay With a Tweet and other social media payment solutions to engage with customers and create buzz around their products.
Trend signals
Trend signals for Digital Currency
Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%.
Popularity54%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Currency trend
8 featured examples from Sep 2, 2009 to Oct 2, 2010CategoryTech
Clever Credit Card Combos
One Card Electronic Card Consolidates Your Plastic, Not Debt
Financial technology companies can leverage the One Card Electronic Card trend to build innovative financial management tools that simplify the process of managing finances for in…
CategoryBusiness
iPhone Money Apps
'Square' Payment System Lets Any Business Take Credit Cards Instantly
Square's payment system disrupts traditional payment processing industries.
CategoryBusiness
Virtual Wallets
The Scanaroo App Clears Your Pockets of Royalty Card Clutter
Fintech companies can integrate these virtual wallet apps into their existing offerings to make them more efficient and user-friendly.
CategoryTech
Credit Card Phones
The iPhone In2Pay Case Acts as a Visa Card
The iPhone In2Pay case presents opportunities for mobile companies to develop innovative solutions for secure and convenient mobile payments.
CategoryTech
Social Media Payments
'Pay With a Tweet' Sees the Value in Social Networks
Disruptive innovation opportunity: Integrating social media payment methods into online retail platforms to enhance customer experience.
CategoryTech
Battery-Powered Credit Cards
Card 2.0 is Electronically Enhanced for Convenience
Battery-powered credit cards are a disruptive innovation opportunity in the financial services industry that can enhance security and convenience for consumers.
CategoryTech
Bulk-less Virtual Wallets
The 'MobilePay' iPhone App Will Replace Your Pocketbook
The fintech industry can capitalize on the trend of virtual payment and disruption of traditional payment methods through the development of innovative payment solutions
CategoryTech
Cashless Cards
Majority of Tokyo Residents Use Electronic Cash
Companies in the fintech industry can capitalize on the rising adoption of cashless payment cards and offer innovative payment solutions
