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Compact Fitness

Busier schedules and space constraints call for portable and compressed workouts

Implications - In our time-pressed, space-restricted society, finding the time and the space to get in a workout can be a nightmare for fitness buffs. Rather than traditional gym memberships that pose time constraints and bulky, space-wasting home equipment, fitness-minded individuals are turning to fitness products that are compact, easy to store and can be used anywhere, anytime.
Trend Themes
1. Compact Fitness - Consumers no longer have time for traditional gym memberships, hence businesses could consider providing products that serve primary function while also benefiting consumer's fitness or wellness.
2. Smart Exercise Equipment - Innovative exercise machines with technology integration can ease workouts for people with busy schedules while tracking progress.
3. Inconspicuous Fitness - There's a growing demand for exercise equipment and accessories that can be used discreetly to help individuals maintain a healthy lifestyle and still flaunt their good looks.
Industry Implications
1. Fitness Product Industry - A rapidly growing industry that creates and offers innovative and convenient fitness products.
2. Technology Industry - An industry that can cater to the demand for smart and connected exercise equipment.
3. Fashion Industry - An industry evolving to provide a range of portable, convenient, and fashionable fitness accessories that can help individuals lead a healthy lifestyle without having to compromise on style.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 76 Examples:
1,460,611 Total Clicks
Date Range:
Mar 10 — Aug 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Butt-Shaping Kicks
Butt-Shaping Kicks
The Reebok Reetone Easytone Shoes Get Your Rear into Gear
The Reebok Reetone Easytone shoes promise to shape up that flabby butt with every step. Reebok's ads depict shapely cleavage of another sort as the models lounge around in these Easytone shoes. The ad… MORE
Cubicle Gyms
Cubicle Gyms
Exercise at Work with the Compactix DeskMate
The Compactix DeskMate is a simple device that lets you exercise at work. The DeskMate is designed to stimulate your muscles by flexing your arms, back, shoulders, chest, and wrists; it attaches directly… MORE
Hidden Workout Accessories
Hidden Workout Accessories
The Under Clothing Resistance Weights are for Daily Training
These Under Clothing Resistance Weights will make it easy to reach your workout goals. Whether you're walking to work, grocery shopping or even just going for a jog, placing these weights under your… MORE
Weight Loss Seating
Weight Loss Seating
The Waff Will Help You Become a Waif
Weight loss seating may sound like a cruel oxymoron. You can't lose weight while sitting down...can you? The Waff promises just that. Or, at least, it promises to help get you into better shape. The Waff… MORE
Round Exercycles
Round Exercycles
Ciclotte Is A Lightweight Exercise Bicycle
Designed by Luca Scheippati and produced by Lamiflex, Ciclotte exercise bicycles are made from carbon, steel and fibreglass and ideal for home, office, gym or outdoor. The Ciclotte combines functionality… MORE
LED Punching Bags
LED Punching Bags
The Interactive Decathlon Punching Bag by Domyos
The Decathlon punching bag from Domyos is a hi-tech gadget to help you increase your fitness. With ten different settings, the Decathlon offers training programs to improve skill, speed, power, range and… MORE
Spool-Like Stools
Spool-Like Stools
The ONGO Seat Combines Furniture with Exercise Equipment
I haven't been seeing a lot 'fitness furniture' of late--and that's surprising because there was a slew of then only a few months ago--so I'm happy to introduce to you the ONGO Seat. Part chair, part exercise… MORE
play_circle_filled Gut-Busting Consoles
Gut-Busting Consoles
The Wii Rowing Machine Will Sculpt Abs in No Time
There was some confusion as to why the Nintendo Wii got the American Health Association's stamp of approval, but the new Wii Rowing Machine lays to rest the traditional notion of video games as unhealthy.… MORE
Closet Gyms
Closet Gyms
The Tumidei XFit Gym is a Closet-Sized Gym
For those at-home gym junkies who love to work out in the comfort of their living room, check out the Tumidei XFit gym which crams an entire gym into the confines of a closet. The cutomizable gym includes… MORE

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