This is a pretty clever invention, and one that probably will be adopted by businesses as giveaways. It's name is lame: Peek-a-Bye, but it's purpose is great. It's a opaque sleeve to put your credit card in but still allows your name and the last few digits of your card for I.D. The back of the sleeve is transparent so that your signature can be verified.
Implications - Consumers who have security concerns love products that offer them protection. Simple ideas such as the Peek-A-Bye manage to add a sense of security and display a level of intelligence. By protecting the consumer, the company creates a trust with them, generating word-of-mouth sales as the consumer will speak highly of the product.
Protecting Your Plastic
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Top 100 Luxury Ideas in June
Alternative Media Publication Crowdsourcing
Conceptual Business-Focused Smartphones
Awareness-Raising Fashion Collabs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Credit Card Sleeve Hides Number
- By: Going Like SixtyMar 7, 2008 Updated: Jun 15 2011