Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Hyperrealism
Real life is simulated in photorealistic artworks that defy deception.
5.7
Trend score
Trend
What is the Hyperrealism trend?
Hyperrealism: Artists are becoming ever more concerned with the accurate representation of reality, attempting to recreate real life with photorealistic works. In an era of misleading advertising and falsehoods like airbrushing, it follows that consumers will show their concern and appreciation for realism in everything they do and see.
Trend themes
Themes within the Hyperrealism trend
Three behaviours holding the trend together01
Hyperrealism
Artists are striving for accurate representation of reality by creating photorealistic works of art that are appealing to consumers seeking authenticity.
02
Deceivingly Realistic Paintings
The increasing public appreciation and admiration for photo-realistic paintings like those of Kelley and Burns presents opportunities for artists to create and sell more works that defy deception.
03
Realistic Aesthetic
Consumers are fascinated by and expecting a sense of realism from campaigns, which presents an opportunity for businesses to employ realistic graphics in their advertising techniques to appeal to this growing consumer base.
Industry implications
What the Hyperrealism trend means for industry
Where the trend changes the playbookFor
Art
The art industry should consider promoting photorealistic works of art and providing platforms for artists to showcase and sell their art on the grounds of high public interest.
For
Advertising
Businesses and marketers interested in appealing to customers who seek authentic experiences should consider incorporating realistic graphics and visuals that highlight the beauty of the products they offer.
For
Photography
As realistic art, hyper-realistic paintings, and realistic aesthetic continue to gain popularity, photography could market photographic prints featuring photographs that capture the realistic feel of our environment to grapple a moment of authenticity and elegance.
Trend signals
Trend signals for Hyperrealism
Trend score 5.7 out of 10, from popularity 75%, activity 87%, freshness 8%.
Popularity75%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyperrealism trend
10 featured examples from Apr 26 to Sep 9, 2010CategoryArt & Design
Hyperrealist Portraits
This 3D Art Will Fool You into Thinking that it is Real
Advertisers and marketers can utilize hyperrealist art and computer-generated realism to create visually stunning campaigns that capture the consumer's attention and leave a lasti…
CategoryNaughty
Hyperrealistic Fashion Paintings
Anna Halldin-Maule Tackles Themes of Fashion Obsession
The art industry can leverage hyperrealistic fashion paintings to attract collectors and enthusiasts interested in visually captivating and thought-provoking pieces.
CategoryArt & Design
Feminine Solitude Portraiture
Mary Jane Ansell Paints Lonely Women in Solitary Scenes
Art galleries can embrace photorealistic art and use immersive technologies to enhance the viewing experience, attracting a wider and more engaged audience.
CategoryArt & Design
Hyper-Realistic Oils
Damian Loeb's Paintings Showcase Spectacular Detail
The Fine Art industry can take advantage of hyper-realistic paintings trend by opening up to new talent and embrace different styles of creating art.
CategoryAutos
Hyper-Realistic Pimpmobiles
Artist Cheryl Kelley Paints Incredible Luxury Vehicles
This trend presents an opportunity for artists to explore new techniques using technology to create hyper-realistic pieces for exhibitions and commissioned works
CategoryArt & Design
Realist Oil Paintings
These Alex Roulette Paintings are Deceivingly Beautiful
Disruptive innovation opportunity: Showcase hyperrealistic and mixed media artwork in galleries to attract new audiences and redefine the art experience.
CategoryNaughty
Sensuous Photorealistic Paintings
Emily Burns Creates Incredibly Realistic Works of Art
As photorealism becomes more prevalent, art and design industries could be disrupted with new medium opportunities.
CategoryArt & Design
Lifelike Cinematic Paintings
Paul Roberts' Nostalgic Creations Hark Back to the 1950s
Disruptive innovation opportunity: Integrating blockchain technology to ensure transparency and provenance in the art market.
CategoryArt & Design
Hyperrealist Portraits
Victor Rodriguez's Art is Stunning and Surreal
The art industry has a tremendous opportunity to feature exceptional hyperrealistic artwork in galleries and exhibits, to appeal to collectors and enthusiasts.
CategoryArt & Design
Hyperrealistic Cactus Paintings
Korean Artist Kwangho Lee Highlights Breathtaking
The fine art industry has been given the opportunity to utilize these hyperrealistic painting techniques to create new and exciting artwork that will challenge conventional artist…
